Developers, what marketing strategies work on you?
1–10 of 64 posts
Re: Developers, what marketing strategies work on you?
#2The replies to the tweet that say some variation of ‘no marketing strategies work on me’ crack me up. If you think you’re too clever, it suggests to me that you could stand to be more introspective.
Re: Developers, what marketing strategies work on you?
#3well, anything involving Xitter doesn't work because I can't go there
Re: Developers, what marketing strategies work on you?
#4The replies to the tweet that say some variation of ‘no marketing strategies work on me’ crack me up. If you think you’re too clever, it suggests to me that you could stand to be more introspective.
the true midwit twitter user
Re: Developers, what marketing strategies work on you?
#5[deleted]
Re: Developers, what marketing strategies work on you?
#6Some trends in the responses for developers self reporting what influences their buying decisions:
- Trusted peers using a product
- Being able to test the product for free
- DevRel with genuine developer chops and mindset
- Good documentation
- Guides and tutorials
- No marketing fluff
Also a lot of developers report that they think marketing doesn't affect their behaviour
Re: Developers, what marketing strategies work on you?
#7I wish marketers realized that as a developer, and a senior one at that, I have no say in what software my company pays for. I have a daily flood of messages from salespeople on email, linkedin, even text and calls asking me to "try out for your team", and I get frustrated trying to explain that no, that's now how things work at corporations beyond a certain size. A simple software license or subscription that will make me significantly more productive in my daily works takes several rounds of approval from different departments maybe lasting months, and is more often than not denied. And this is for something that costs $10. I am not going to get them to switch to your CRM.
Re: Developers, what marketing strategies work on you?
#8Some trends in the responses for developers self reporting what influences their buying decisions: - Trusted peers using a product - Being able to test the product for free - DevRel with genuine developer chops and mindset - Good documentation - Guides and tutorials - No marketing fluff Also a lot of developers report that they think marketing doesn't affect their behaviour
Add to this: transparent pricing. Most developers I know are highly allergic to "Call for a quote!"
For enterprise pricing, this can be unavoidable, but a ballpark is nice. Or say you can offer steep discounts in the right situation, and have me call to discuss.
Re: Developers, what marketing strategies work on you?
#9I wish marketers realized that as a developer, and a senior one at that, I have no say in what software my company pays for. I have a daily flood of messages from salespeople on email, linkedin, even text and calls asking me to "try out for your team", and I get frustrated trying to explain that no, that's now how things work at corporations beyond a certain size. A simple software license or subscription that will m…
Not everyone works in large slow beraucratic companies though.
You may have side projects as well.
Also there's tools that are borderline personal, some I use or used: Quokka.js, GitKraken, GitHub Copilot.
Re: Developers, what marketing strategies work on you?
#10Make your website look like this: https://curl.se/
And not like this: https://www.databricks.com/