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Mixpanel Raises $10.25M

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1–10 of 26 posts

Re: Mixpanel Raises $10.25M

#2
Congrats! I love Mixpanel for the results, and also the team is great. I switched from Kissmetrics to Mixpanel and found the Mixpanel team to be solid, smart, and very responsive.

Re: Mixpanel Raises $10.25M

#3
Doshi said he wanted to let it be known that he’ll use the funding to pay his first 100 employees “way above market”

Nice :)

Seems like a good company with a valuable product.

Re: Mixpanel Raises $10.25M

#4
Been thinking about switching to Mixpanel, but can't see any massive improvements over the new Google Analytics, and it looks a lot more tedious to set up.

Any opinions here?

Re: Mixpanel Raises $10.25M

#5
I really shouldn't be building this myself. But looking at these prices for mixpanel and kissmetrics, they seem out of whack-- great for profitable businesses and enterprise, but way out of line for startups. Plus what if you need between 25,000 and 500,000 data points per month with mixpanel? That's a huge gulf and you go from free to $150 a month?

Some startups start with large customer bases but operate at a relatively low margin per customer (because its extremely cheap to serve each customer.) For instance, for $250 a month in hosting[1], I can service tens of millions of customers, but buying either of these services for that many customers would cost a lot more than the hosting.

Looking at real world metrics for one of my apps I'm currently collecting enough data points (for free using Flurry) that to use mix panel would cost a sizable (%15-%20) of the apps monthly revenue.

I'm not saying they're not worth it-- I'm sure they are. I just don't see a way for a startup to onramp here. Our primary burn is keeping us housed and fed, operations are being kept as cheap as possible until we have real revenue. $150 is a lot. (though kiss metrics has a $30 and $80 plans which alone means we're more likely to use them.)

[1] in part because hetzner's XE 4S servers are such a screaming deal- that's about 5 32GB servers.

Re: Mixpanel Raises $10.25M

#6
post #5

I really shouldn't be building this myself. But looking at these prices for mixpanel and kissmetrics, they seem out of whack-- great for profitable businesses and enterprise, but way out of line for startups. Plus what if you need between 25,000 and 500,000 data points per month with mixpanel? That's a huge gulf and you go from free to $150 a month? Some startups start with large customer bases but operate at a relat…

We absolutely support you: https://mixpanel.com/free/ - instead of a $30-80/mo plan, it's free! Of course, if you're averse to placing a badge on your site, then that's a different problem.

Re: Mixpanel Raises $10.25M

#7
post #6
post #5

I really shouldn't be building this myself. But looking at these prices for mixpanel and kissmetrics, they seem out of whack-- great for profitable businesses and enterprise, but way out of line for startups. Plus what if you need between 25,000 and 500,000 data points per month with mixpanel? That's a huge gulf and you go from free to $150 a month? Some startups start with large customer bases but operate at a relat…

We absolutely support you: https://mixpanel.com/free/ - instead of a $30-80/mo plan, it's free! Of course, if you're averse to placing a badge on your site, then that's a different problem.

The badge option is very generous IMO. Keep up the awesome work!

Re: Mixpanel Raises $10.25M

#8
post #4

Been thinking about switching to Mixpanel, but can't see any massive improvements over the new Google Analytics, and it looks a lot more tedious to set up. Any opinions here?

It's exactly the same amount of effort to setup. I use both GA (for pageview tracking) and Mixpanel (for engagement tracking). Mixpanel's funnel tracker is more robust, and there is no GA equivalent to Mixpanel's retention analysis. Plus, Mixpanel's event tracking is truly real time.

Re: Mixpanel Raises $10.25M

#9
post #6
post #5

I really shouldn't be building this myself. But looking at these prices for mixpanel and kissmetrics, they seem out of whack-- great for profitable businesses and enterprise, but way out of line for startups. Plus what if you need between 25,000 and 500,000 data points per month with mixpanel? That's a huge gulf and you go from free to $150 a month? Some startups start with large customer bases but operate at a relat…

We absolutely support you: https://mixpanel.com/free/ - instead of a $30-80/mo plan, it's free! Of course, if you're averse to placing a badge on your site, then that's a different problem.

I'm glad that you offer the badge option, but I wish that was in addition to a $30-80/mo plan that I could pay for with cash...

Re: Mixpanel Raises $10.25M

#10
post #5

I really shouldn't be building this myself. But looking at these prices for mixpanel and kissmetrics, they seem out of whack-- great for profitable businesses and enterprise, but way out of line for startups. Plus what if you need between 25,000 and 500,000 data points per month with mixpanel? That's a huge gulf and you go from free to $150 a month? Some startups start with large customer bases but operate at a relat…

Have you seen what omniture sitecatalyst costs? (may be they've gotten cheaper last I heard, but considering what Adobe paid for them, I don't think.)

Mixpanel, and a whole host of other services, are doing startups a big favor. Complaining that $150 is "out of wack" is pretty close to trolling.

I'm running Mixpanel on a handful of my sites and its great. Any time I can outsource an important task or tool for dirt cheap, so my developers can concentrate on our core product, I feel like I'm getting it for free.

Good riddance to companies that don't post their prices and give you an 800 number to talk to a sales rep.

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