Wendy's Wants to Start Uber-Like Surge Pricing in 2025
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Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#2Do people really eat at these places because they find the food "special" or is it just the price?
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#3Fast food prices have already gotten exhorbitent and they think people would be willing to pay more? McDonald’s just released a statement that they’ve pushed prices up too far and as a result are seeing declining revenues. And another wild card…as more people start using Ozempic, fewer people will eat these health destructive meals.
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#4It would be less aggravating to consumers if they framed it as off-peak discounts, rather than letting it be compared to surge pricing. Eg, they'd have a list price as their max price, and they could vary the discount throughout the day..
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#5"Dynamic pricing is a relatively new concept in the fast-food world, with little precedent"
Yes, because they're are lots of options. You charge too much and I'll just go next door.
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#6Fast food prices have already gotten exhorbitent and they think people would be willing to pay more? McDonald’s just released a statement that they’ve pushed prices up too far and as a result are seeing declining revenues. And another wild card…as more people start using Ozempic, fewer people will eat these health destructive meals.
the threat isn’t so much “more” as “mystery.” you can plan for four fries instead of five if the cost goes from a buck to a buck and a quarter. but what if you don’t know how much it will cost?
it doesn’t matter if you can afford a baconator right now. it matters if you can afford it in line, and you may not know until you get there.
as if that’s not enough manipulation, maybe you can get a deal if you change your schedule for the local franchise.
in fact, you better plug in for those ticker updates on side prices.
this is where the owl bites the tootsie roll pop. there are so many more layers, but time is up.
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#7There's no universe where I go to a restaurant pulling something like this. That said, the employees at the Wendy's near me seem to have been pretending the place was closed the last couple times I've tried to go, so maybe it will sort itself out. I'm not exactly planning on wasting time going back regardless.
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#8"Dynamic pricing is a relatively new concept in the fast-food world, with little precedent" Yes, because they're are lots of options. You charge too much and I'll just go next door.
right, but check back tomorrow. it might be cheaper than next door then. no promises on the next day.
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#9The basic contract of fast food has already been broken, before whatever price hike this turns out to be. You're getting bottom tier food but no longer the discount that makes it a defensible tradeoff.
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#10"Dynamic pricing is a relatively new concept in the fast-food world, with little precedent" Yes, because they're are lots of options. You charge too much and I'll just go next door.
>Yes, because they're are lots of options. You charge too much and I'll just go next door.
Sure, but thats how all markets work. When I want a Spicy Chicken Sandwich™, I want a Spicy Chicken Sandwich™. And there are no substitutes. The whole point of this would be that Wendy's dynamically accounts for this to an acceptable degree I don't cancel altogether. People who want a cheaper meal can go elsewhere, and I can get my Spicy Chicken in a reasonable amount of time. I can honestly see this catching on as crews are blown out to the max with mobile orders these days.