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In the software/startups that I develop on my own, I am very lacking in marketing and lead hunting. My projects usually have a good growth potential, but I fail in the non-technical parts.
Of course, I have tried to get another co-founder to work on the non-technical side before, but I don't know how to find a good non-technical co-founder.
What would you suggest?
My suggestion would be, find the best marketing person you can find and let it sell things for you.
If things go well, you can make him / her your "CFO".
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If you really think you need a good non-tech co-founder it should be someone you have worked with under pressure and they have proven that they can deliver. Avoid people that produce strategies.
You should list some things you have built so that someone with marketing/sales experience could find it interesting and get in touch later. It's part of what I called "base" marketing and it's a long game, no shortcuts.
There is no magic wand. You know who you are building this product for (hopefully). Find 10-15 of those people manually. Reach out using email/linkedin etc. Tell them what you are working on and if they will be interest in testing it.
Start creating content around the product. A blog post no matter how crappy you think it is.
Do all of that yourself first and may be you will attract a co-founder who knows this better than you but unless you are well connected or with a previous track record, no one will join you for sweat equity. You are in this all by yourself, at least in the early days.
Source: a Technical founder who does a lot of sales/marketing. I have to.
This implies equity of some sort in your company. And I doubt you are really prepared to deal with all that this implies unless you know the "co-founder" really, really well --- and even then it can be dicey.
Instead, look and advertise for people seeking "business opportunities". Start by offering a $0 startup to others looking to start their own business built around a product they will source from you.
These other individuals/"partners" will be responsible for setting up their own company, doing their own marketing and billing and first line support.
Establish a clean line of separation by charging these partners a fixed "wholesale" rate and providing them with an "opportunity" to make money by re-selling/marketing your product. They will have total control over their own destiny as you will have over yours. The more they sell, the more they make --- and the more you will make.
Once you have "successful" partners, you can leverage that "success" to actually start charging others a significant upfront fee to become part of this successful enterprise.
The key to making money is offering others the opportunity to do the same.
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Why do you say this?
https://www.tiktok.com/@thefitnessmermaid13/video/7120057880...
33.6k likes, 418k views.
So yes, if you're looking to market _anything_ find a woman or a model, and put her in front of your product.