HubSpot Acquires Clearbit
hubspot.com
HubSpot Acquires Clearbit
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Re: HubSpot Acquires Clearbit
#2Is it approximately correct that most sites (beside Google, Microsoft, Meta, etc.) that get your email address are selling it to data-brokers and sharing cookie/browser-signature information so you can be de-anonymized across the web?
Re: HubSpot Acquires Clearbit
#3Curious what % of Clearbit revenue was from the Salesforce integration (which I imagine will be shut down). I remember years ago when I was looking to use Clearbit it was significantly more expensive to use directly from Salesforce.
Re: HubSpot Acquires Clearbit
#4Curious to see how Clearbit will be integrated into HubSpot and if the Clearbit API will remain open for others to use. Are there any other viable competitors to Clearbit for coverage and quality? We have a legacy plan for my startup at a very good price, so I've never checked out the other options.
Re: HubSpot Acquires Clearbit
#5Curious what % of Clearbit revenue was from the Salesforce integration (which I imagine will be shut down). I remember years ago when I was looking to use Clearbit it was significantly more expensive to use directly from Salesforce.
You pay for the convenience.
Re: HubSpot Acquires Clearbit
#6> Now, imagine that once prospects’ and customers’ data are in HubSpot, our platform actively monitors those customers for buying intents. Not just based on direct engagements within the HubSpot platform, but also based on customers’ activities outside of HubSpot and around the web. And, when it’s time to reach out, imagine using generative A.I. powered by all of this rich data to create personal messages. That will be possible with Clearbit and HubSpot.
I have a feeling this will be very successful - but could they do this for B2B?
Re: HubSpot Acquires Clearbit
#7> Now, imagine that once prospects’ and customers’ data are in HubSpot, our platform actively monitors those customers for buying intents. Not just based on direct engagements within the HubSpot platform, but also based on customers’ activities outside of HubSpot and around the web. And, when it’s time to reach out, imagine using generative A.I. powered by all of this rich data to create personal messages. That will…
The AI can send the outreach messages, and then AI can respond. Then we can all go and retire on a beach while the AI's just bounce off of each ad infinitium.
Re: HubSpot Acquires Clearbit
#8Is it approximately correct that most sites (beside Google, Microsoft, Meta, etc.) that get your email address are selling it to data-brokers and sharing cookie/browser-signature information so you can be de-anonymized across the web?
I would guess not most, but that a lot of them do. My assumption is that if there is a third-party service in use, there's a fair chance that a copy of my data is going to the third party in addition to the place I expect it to go. I have nothing but anecdotal information to back this up though.
Re: HubSpot Acquires Clearbit
#9Curious to see how Clearbit will be integrated into HubSpot and if the Clearbit API will remain open for others to use. Are there any other viable competitors to Clearbit for coverage and quality? We have a legacy plan for my startup at a very good price, so I've never checked out the other options.
Hubspot have been working on how they improve the data that their customers have in their CRM system. The state of CRM data across companies is... variable to say the least, with a leaning towards the poor side.
It's often entered by hand, by a salesperson with a telephone handset in the other hand. Typos, inaccuracy abound, which limits the ability to analyse and gain insight from the data, as well as to use it effectively in automated processes.
Hubspot have been releasing features and changes that start to address this, and I expect powering it all with Clearbit data will be the first thing they do with this acquisition.
There are quite a few companies competing in this space, so there are options if Clearbit shut the doors to use outside of Hubspot.
My company is one of those, focusing on IP->Business matching, but also selling direct access to our database of business information in certain circumstances. (www.leadforensics.com).
Re: HubSpot Acquires Clearbit
#10> Now, imagine that once prospects’ and customers’ data are in HubSpot, our platform actively monitors those customers for buying intents. Not just based on direct engagements within the HubSpot platform, but also based on customers’ activities outside of HubSpot and around the web. And, when it’s time to reach out, imagine using generative A.I. powered by all of this rich data to create personal messages. That will…
The AI can send the outreach messages, and then AI can respond. Then we can all go and retire on a beach while the AI's just bounce off of each ad infinitium.
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