Follow-up Case Study to "Need For Speed" Ad CTRs

#1

Post by tylerrooney » Thu, Apr 05, 2012, 5:07 PM UTC

Follow-up Case Study to "Need For Speed" Ad CTRs
blog.ads.pof.com

Re: Follow-up Case Study to "Need For Speed" Ad CTRs

#2

Post by benpof » Thu, Apr 05, 2012, 5:11 PM UTC

Cheers Tyler :D Hope everyone enjoys it.

Re: Follow-up Case Study to "Need For Speed" Ad CTRs

#3

Post by Terretta » Thu, Apr 05, 2012, 6:07 PM UTC

This depends hugely on the audience and what's around them on the page, but I'd guess the most noticeable and therefore most clicked ad would be the Microsoft Paint, No Logo, Gold Car.

OTOH, I'd guess the 1st or 2nd ones in the list would be near the top for downloads resulting in paid conversion.

But I find these produced ones generally poor, so it's hard to predict.

Re: Follow-up Case Study to "Need For Speed" Ad CTRs

#4

Post by benpof » Thu, Apr 05, 2012, 6:59 PM UTC

Terretta wrote: post #3

This depends hugely on the audience and what's around them on the page, but I'd guess the most noticeable and therefore most clicked ad would be the Microsoft Paint, No Logo, Gold Car. OTOH, I'd guess the 1st or 2nd ones in the list would be near the top for downloads resulting in paid conversion. But I find these produced ones generally poor, so it's hard to predict.

That's the fun part of it all, being surprised by the end result and back tracking to speculate as to why it happened. I'm targeting US, Men, 18-23, loves/likes games and puzzles and excluding mobile traffic (as this is a computer game).

Re: Follow-up Case Study to "Need For Speed" Ad CTRs

#5

Post by thangalin » Thu, Apr 05, 2012, 7:15 PM UTC

http://blog.hubspot.com/blog/tabid/6307/bid/20566/The-Button...

"The red button outperformed the green button by 21%."

Be interesting to see the tests with/without the EA logo, but using a red button instead of a green one.

Re: Follow-up Case Study to "Need For Speed" Ad CTRs

#6

Post by thornofmight » Thu, Apr 05, 2012, 8:28 PM UTC

Does he ever say what his sample size is for these ads?

Re: Follow-up Case Study to "Need For Speed" Ad CTRs

#7

Post by lmkg » Thu, Apr 05, 2012, 9:52 PM UTC

The real lesson from the last article was "test everything." Likewise, the real lesson from this article is "iterate and improve."

I'm totally banking on MS Paint being the most significant variable. The professional-looking ads have a bunch of tiny text in a font/style with poor readability. MS Paint "text" is legible from orbit.