Add Friction to Your Onboarding

#1

Post by FragrantRiver » Wed, Oct 18, 2023, 9:33 AM UTC

Add Friction to Your Onboarding
wraptext.equals.com

Re: Add Friction to Your Onboarding

#2

Post by snitty » Wed, Oct 18, 2023, 3:23 PM UTC

That line graph is bad and it should feel bad.

Re: Add Friction to Your Onboarding

#3

Post by flagged24 » Wed, Oct 18, 2023, 3:46 PM UTC

>"Your goal is for people to get their first moments of value from your product, commonly known as “activation”. All the talk about eliminating friction and removing steps is totally detached from this goal." This is the gist I Guess. Remove as much friction as possible without compromising the "moments of value".

Re: Add Friction to Your Onboarding

#4

Post by johnsmith4739 » Wed, Oct 18, 2023, 3:54 PM UTC

...or maybe instead of friction (it gives you burns) let's add engagement triggers. Clickbait title.

Re: Add Friction to Your Onboarding

#5

Post by heliodor » Wed, Oct 18, 2023, 6:08 PM UTC

The article's point doesn't seem right.

It's measuring a random quantity in the bigger picture.

Retention percent doesn't matter as much as number of users retained, which leads to total revenue. But then you have to factor in the cost of acquisition. And the cost of infra to serve non-paying users.

My take on it: they took a multivariate analysis, plugged in the details of their business model, came up with a result, and then publish it as if it's advice applicable for all kinds of companies.

Re: Add Friction to Your Onboarding

#6

Post by j45 » Wed, Oct 18, 2023, 6:15 PM UTC

Minimal viable friction is a good sweet spot to work on the balance of.

Re: Add Friction to Your Onboarding

#7

Post by happytiger » Wed, Oct 18, 2023, 8:27 PM UTC

We have always taught that friction is filtering, and that filtering should be used wisely.

Re: Add Friction to Your Onboarding

#8

Post by ntonozzi » Wed, Oct 18, 2023, 11:43 PM UTC

I wish the writer would let us know if the total number of activations went up or down.

Re: Add Friction to Your Onboarding

#9

Post by xg15 » Wed, Oct 18, 2023, 11:46 PM UTC

I just want a tool. Just let me use it. Thanks!

Re: Add Friction to Your Onboarding

#10

Post by adrr » Thu, Oct 19, 2023, 12:32 AM UTC

If you make me enter a credit card in during a trial, I am going somewhere else. Amount of effort isn’t worth it. I have to log on to Ramp and request a virtual card and explain to finance why I need a new virtual card for a service I haven’t even trialed/demoed. Yeah no thanks.

Irony is that equals product would probably be useful for our org since we use salesforce and snowflake heavily.