Frighteningly Unambitious Startup Ideas

I think the idea of describing a startup as "like X for Y" is OK for some but in general I agree that it comes across as not being particularly innovative. I think it makes sense to give prospects a frame of reference for an offering but there are other ways of doing it aside from defining your entire company in comparison to another one.

There was a TC post encouraging startups to pitch their slogan in a concise format which did not follow the x for y pattern. In a few more words they mostly avoided the problem you are presenting here.

http://techcrunch.com/2011/12/30/startups-give-us-your-best-...

I thought that most of them did quite well even if some ideas were unambitious even when presented in this manner.

I had the exact same reaction when reading coverage of the demo day. Hopefully the ideas seem underwhelming because of the last part of Paul Graham's essay. In the "tactics" section he says, "If you want to take on a problem as big as the ones I've discussed, don't make a direct frontal attack on it." Maybe these YCombinator startups actually do have ambitious ideas, but they're starting out with something small and seemingly unimportant. Maybe in five years some of these companies will be reinventing education and communication.

Paul Graham said don't attack the problem head on. Make a beachhead. Supposedly these seemingly dull ideas are beachheads.

That was covered in a previous HN discussion about a similar article questioning YC startup ideas in practice.

But something like Dropbox seems to have a hard time scaling out, exploring other ideas, and that's with a founder who wants to build a big company like Apple.

Even if you start with a beachhead, it should be one that can grow. Apple started with a PC, to grow they made more and better PCs. Microsoft/Gates started with BASIC then pivoted drastically to an idea that could grow, an OS for PCs. What will Dropbox grow or pivot to in order to be an Apple size company? Hard to imagine backups for teams or iCloud but OS independent will be the ticket.

"If I were Paul Graham, these types of companies simply would not satisfy me (despite what look to be very lucrative payoffs)"

There's a difference in investing in companies expecting some kind of a return and throwing money at really ambitious ideas in the hope that one of those gets really successful. I cannot see how investing carefully and getting returns (ie. making money) is not satisfying.