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Ask HN: Where to find co-founders for “lifestyle” business startups?

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Ask HN: Where to find co-founders for “lifestyle” business startups?

#1
I am a software engineer with a decade of experience. I quit my previous job and am considering starting my own business. I've recently been browsing Y Combinator's Co-founder matching platform (https://www.startupschool.org/cofounder-matching/). This has many people who have a) impressive credentials and work experience, b) good ideas based on their real work experience and c) a desire to grow these ideas into a $100M+ business.

Sadly, the last of these is where my interest wanes. I don't have dreams of being astonishingly rich or successful (why, I'd be happy with a measly $1M business - if it wasn't too much effort to run). I don't want to take on lots of funding and staff and the pressure that entails. I'm more interested in a "lifestyle business" - perhaps one that I can run part-time after an initial period, that doesn't have lots of deadlines, but still nets me a decent amount of money each year (let's say £50k a year, for a concrete figure). This kind of business still needs someone to give domain input/product direction, do sales, think of new features, etc.

It feels like there should be some supply of "business" co-founders for these kinds of businesses. I expect they would probably work part-time/be an adviser (and therefore take a lower amount of the company). For example: management consultants/MBAs who don't want to take the plunge and quit their regular jobs, but would be happy to do a few days a month to get a feel for startups. Or small business owners who have a specific problem and want to see a solution built, but have no interest in making that their main income.

So far, I've tried asking my friends in various fields (some polite interest, but mostly lacking what you might call 'product vision'), and some small business forums (mostly contained lunatics with questions like "I've just taken out a loan to open two restaurants; any advice on how to put together a menu?").

Where could I find suitable people? Any ideas gratefully received.

Re: Ask HN: Where to find co-founders for “lifestyle” business startups?

#4
Rob Walling has great advice in this space. This recent YouTube video came to mind. https://youtu.be/KDaa5VNfhD0?si=olcrrkHD26x_Aft8

Sounds like you should may be got to a Microconf.

Also, nothing wrong with going solo and finding mentors/coaches to fill the holes.

Re: Ask HN: Where to find co-founders for “lifestyle” business startups?

#5
I’m currently finishing a degree in Business Analytics and Management, though I have experience involved in business ops at a startup that was acquired and as an analyst/dev.

The more I’ve learned, the more I realize you can’t just halfass a new business idea part time, it takes relentless drive to push through obstacles when the going gets rough (money/time/talent attrition/competition/life) and nothing stays stable forever. Amazon started out as a bookstore and Digg is barely known by anyone anymore. Simple ideas go through the same lifecycle as anything else, just on a different timeline.

That said I’d be happy to pitch a few ideas and talk more. After all, that’s why I pursued this degree in the first place.

Re: Ask HN: Where to find co-founders for “lifestyle” business startups?

#6
It's actually hard to find people with product vision AND the ability to execute it. I'm an engineer like you and have participated in startup school for a few rounds and haven't found anybody "with an idea" and some skills that had a good market or really good connection.

Regarding the "lifestyle" startup idea, while I'm also found of this idea, it doesn't make it any easy. There are likely more 10+ people tech companies than 1-10 people tech companies.

I've tried for many years to go solo(or duo) and never made it. I'd honestly consider the idea: I want to build a profitable business. (whatever it is)

Re: Ask HN: Where to find co-founders for “lifestyle” business startups?

#8
I think that you're starting from a wrong premise: you would like someone else to create a perfect job for you, that would be stable and secure for a long time with a minimal extra effort -- apart from "just doing your job" -- on your side.

The thing is, startups don't work like that. You need to first find a product-market fit, which means a period (of unpredictable length) during which you have to try many different things, both in the product functionalities and technical architecture, and often you will run out of funds long before you find the right market for your product. There are no "magic cofounders" who will guarantee the perfect combination out of the box, ready for you to sit down and implement it. And even if you find it, you're never "your own boss" in a startup -- at the very least you report to your customers and any investors.

That being said, the good news are that there actually is a type of business which checks pretty much all of the boxes you listed: become a contractor or start a consultancy.

Re: Ask HN: Where to find co-founders for “lifestyle” business startups?

#9
My advice would be to stay away from "business" advisors that work part-time and have a stake at the company. This is a recipe for disaster and I've seen it too many times. Just go to upwork (or similar platforms) and find well-rated experts for the topic you need and just pay. It's much cleaner and cheaper way. Otherwise you will end up with dead equity.

Capable co-founders are hard to find, what you should be looking for is previous experience (even if failed tbh) and persistence, it's really a marathon.

Regarding product - if you are an engineer with experience you probably have seen things, is there anything that you've seen that feels it can be a product. Start there and go to specialized forums, read, learn and ask. This is a good book too - https://www.momtestbook.com/

Re: Ask HN: Where to find co-founders for “lifestyle” business startups?

#10
post #4

Rob Walling has great advice in this space. This recent YouTube video came to mind. https://youtu.be/KDaa5VNfhD0?si=olcrrkHD26x_Aft8 Sounds like you should may be got to a Microconf. Also, nothing wrong with going solo and finding mentors/coaches to fill the holes.

In addition to the content we (MicroConf) have put out on this topic, and the community we’ve built that allows people to find co-founders, we’re also gearing up a co-founder matching service.
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