Review my startup

#1

Post by kartikrao » Sat, Mar 24, 2012, 8:07 AM UTC

Re: Review my startup

#2

Post by cobychapple » Sat, Mar 24, 2012, 8:27 AM UTC

The prime screen real estate doesn't tell me what you do. As a first-time visitor all I see is words in the form of Adthis or Adthat, and none of them mean anything to me. If I scroll down I see headings and paragraphs that are equally vague. Jargon like 'technology', 'solutions' and so forth doesn't really cut it.

Tell me, in simple terms, what problem you solve for me.

Re: Review my startup

#3

Post by kartikrao » Sat, Mar 24, 2012, 9:00 AM UTC

cobychapple wrote: post #2

The prime screen real estate doesn't tell me what you do. As a first-time visitor all I see is words in the form of Adthis or Adthat, and none of them mean anything to me. If I scroll down I see headings and paragraphs that are equally vague. Jargon like 'technology', 'solutions' and so forth doesn't really cut it. Tell me, in simple terms, what problem you solve for me.

Thanks for the feedback, yes the website has miles to go !!

The problem we solve : We standardise the integration of advertising, analytics etc. for a website. So the website does not have to manage N vendors, our code abstracts all those API's out and is flexible and dynamic.

Its easy to change vendors (e.g. OpenX to Google) as we swap vendors at our end, so no changes required to your website.

You can apply rules for e.g on site 1 use Google, on site 2 use OpenX, these can also be based on geo, user data etc.