What's the case for naturally mined diamonds anymore?

Thank you. So many pay wall links these days.

The DeBeers marketing is still effective and most (US at least) women still want them for their romantic authenticity. I suspect this will be unpopular, but I know many of my married buddies would likely not be if they had insisted and held firm that a lab grown diamond is just as good. Doctors, lawyers, tech guys.

Network effects from other women

At least in the consumer world

Glad to read thats changing

> “People don’t buy Swiss watches to tell the time,” he said. “Apple probably sells more watches than the entire Swiss watch industry but does that matter if they’ve grown during that period?”

Exactly. That diamonds are expensive is almost the entire point. If it becomes possible to buy artificial diamond rings for like $50, the tradition will disappear entirely. People will find some other signaling act.