A glitch in the SEO matrix

You either play the Organic SEO game or you Pay to Play (Ads). Google as a search engine is now useless when it comes to searching for a tool/software etc because everyone has gamed the "Best software for xyz" etc. But what's the alternative ? None. There are these "review" websites like Capterra/Software Advice/G2 and again you have to pay to play. You can technically get a review from a customer and get listed BUT if you want to be shown on the main page for that category, you need to pay crazy PPC.

Source: I play this game since I run a software business. Would love an alternative but there are none. You either Play the game or you Die.

Re: A glitch in the SEO matrix

#5

Post by ceejayoz » Wed, Jul 19, 2023, 4:44 PM UTC

whispersnow wrote: post #3

I am waiting for the era when SEO world is totally disrupted or destroyed by AIGC

The SEO world is gonna love AIGC. I'm sure it's already in wide usage there; it makes the convincing-but-fake review websites trivial to stand up in quantity.

It's the real content that's going to get disrupted/destroyed.

Re: A glitch in the SEO matrix

#6

Post by dgellow » Wed, Jul 19, 2023, 4:47 PM UTC

codegeek wrote: post #4

You either play the Organic SEO game or you Pay to Play (Ads). Google as a search engine is now useless when it comes to searching for a tool/software etc because everyone has gamed the "Best software for xyz" etc. But what's the alternative ? None. There are these "review" websites like Capterra/Software Advice/G2 and again you have to pay to play. You can technically get a review from a customer and get listed BUT…

How much of your time do you spend “playing the game”?

Re: A glitch in the SEO matrix

#7

Post by Veen » Wed, Jul 19, 2023, 4:49 PM UTC

If you do a lot of SEO keyword research, you'll come across these often. Lots of topics have odd exam-question-like keywords with large search volumes. As the article points out, there's little point optimizing for them unless you want to attract traffic from students (or dishonestly bamboozle your SEO clients into thinking you've done wonders for their organic traffic).

Re: A glitch in the SEO matrix

#8

Post by codegeek » Wed, Jul 19, 2023, 4:52 PM UTC

dgellow wrote: post #6

codegeek wrote: post #4

You either play the Organic SEO game or you Pay to Play (Ads). Google as a search engine is now useless when it comes to searching for a tool/software etc because everyone has gamed the "Best software for xyz" etc. But what's the alternative ? None. There are these "review" websites like Capterra/Software Advice/G2 and again you have to pay to play. You can technically get a review from a customer and get listed BUT…

How much of your time do you spend “playing the game”?

I do have a small team but I am constantly involved ensuring that Google is not being mean to us and the game is all about trying to stay on top 5-10 results.

Re: A glitch in the SEO matrix

#9

Post by steveBK123 » Wed, Jul 19, 2023, 4:55 PM UTC

bbischof wrote: post #2

SEO is dead, or it's so back, I have no idea. (not OC)

while true;do echo "its over\n";sleep 1;echo "we're so fkn back\n";sleep 1;done

Re: A glitch in the SEO matrix

#10

Post by jrmg » Wed, Jul 19, 2023, 5:00 PM UTC

It wasn't written to answer someone's question or satisfy their search intent. It was just written to rank.

Anyone who’s searched for reviews or tech questions recently has experienced this. And it’s slowly eating everything.

The web is turning into nothing but potemkin content.