We spent $20k on Google Play pre-registration ads
andreaskambanis.com
We spent $20k on Google Play pre-registration ads
1–10 of 136 posts
Re: We spent $20k on Google Play pre-registration ads
#2Short version: We used a Google Ads pre-registration campaign to get installs for our app. Google charged us for 16,171 conversions. When we launched, we only received 1,371 installs.
Re: We spent $20k on Google Play pre-registration ads
#3Wow this is crazy!
Re: We spent $20k on Google Play pre-registration ads
#4Not just google ads. Meta ads and reddit ads all fake the metrics and charge more money than what they send you. It's all a scam but because of the larger gun policy nobody can do anything.
Re: We spent $20k on Google Play pre-registration ads
#5Not just google ads. Meta ads and reddit ads all fake the metrics and charge more money than what they send you. It's all a scam but because of the larger gun policy nobody can do anything.
> because of the larger gun policy nobody can do anything
Oh please do elaborate
Re: We spent $20k on Google Play pre-registration ads
#6Not just google ads. Meta ads and reddit ads all fake the metrics and charge more money than what they send you. It's all a scam but because of the larger gun policy nobody can do anything.
> because of the larger gun policy nobody can do anything Oh please do elaborate
You'll spend more than $20K trying to get your money back in court.
Re: We spent $20k on Google Play pre-registration ads
#7Not just google ads. Meta ads and reddit ads all fake the metrics and charge more money than what they send you. It's all a scam but because of the larger gun policy nobody can do anything.
Google has such a gigantic incentive to lie about how effective their advertising is. It's impossible to verify and they make more money the more effective they say it is. So it's something I've suspected is happening for a long time.
The question then becomes, what does the internet look like if advertisers only spent 10% of what they do now? How much of the internet is built on the lie that digital advertising works? What services would have to shut down? How valuable is user data really? If user data isn't valuable, because advertising isn't valuable, then what else on the internet becomes impossible financially?
Many, many websites function based on the assumption that user data and advertising will always be money makers. What if they aren't? What if we've all been lied to about the effectiveness of ads?
Re: We spent $20k on Google Play pre-registration ads
#8Not just google ads. Meta ads and reddit ads all fake the metrics and charge more money than what they send you. It's all a scam but because of the larger gun policy nobody can do anything.
> because of the larger gun policy nobody can do anything Oh please do elaborate
I think they’re saying that these small teams getting screwed aren’t exactly going to win a legal battle against Meta and Google, even if they could afford to try.
Re: We spent $20k on Google Play pre-registration ads
#9Not just google ads. Meta ads and reddit ads all fake the metrics and charge more money than what they send you. It's all a scam but because of the larger gun policy nobody can do anything.
You just have to run your own measurements and not rely on their data.
Re: We spent $20k on Google Play pre-registration ads
#10Alternative idea: spend $1,000 or less on something that is unproven. You speculated and it turned out different than expectations. That's the name of the game. The only right answer is test. But you shouldn't expose yourself to so much downside.