Laws of UX
lawsofux.com
Laws of UX
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Re: Laws of UX
#2> Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.
Re: Laws of UX
#3These seem like theories, not laws. And imho, some of it is very wrong, such as: > Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.
Re: Laws of UX
#4These seem like theories, not laws. And imho, some of it is very wrong, such as: > Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.
Re: Laws of UX
#5These seem like theories, not laws. And imho, some of it is very wrong, such as: > Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.
Re: Laws of UX
#6These seem like theories, not laws. And imho, some of it is very wrong, such as: > Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.
That one is actually genuinely true and why so many price comparison and search websites artificially load slowly with fancy loading screens.
Re: Laws of UX
#7These seem like theories, not laws. And imho, some of it is very wrong, such as: > Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.
Re: Laws of UX
#8These seem like theories, not laws. And imho, some of it is very wrong, such as: > Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.
Ya, sounds dark, as in dark pattern.
I remember the people from Blogger (google) talking about this problems. People were not very familiar with blog / website builders and users were confused when their blogs got created instantly, like "This is a big deal, me getting an entire website, what happened, what went wrong? It must have aborted the process…"
Re: Laws of UX
#9Re: Laws of UX
#10Of note: "Laws" can be broken when you have a very good reason to do so. These are definitely good rule of thumbs.