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What's the deal with visible QR codes appearing on digital ads?

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Re: What's the deal with visible QR codes appearing on digital ads?

#5

Post by Festro »

yeahdef wrote: post #2

I have seen this a lot lately. I am curious to understand how these are used and/or what benefit they provide?

I've not seen this before. Looks more like visual artefacting from a graphics processing error to me on first glance.

Where was this specific ad? Might try to find one in the wild myself?

If it is a QR code it seems like maybe some kind of proprietary watermarking tech to track ads for some very specific purpose. My phone either can't lock onto it or can't read it.

Re: What's the deal with visible QR codes appearing on digital ads?

#7

Post by yeahdef »

Festro wrote: post #5
yeahdef wrote: post #2

I have seen this a lot lately. I am curious to understand how these are used and/or what benefit they provide?

I've not seen this before. Looks more like visual artefacting from a graphics processing error to me on first glance. Where was this specific ad? Might try to find one in the wild myself? If it is a QR code it seems like maybe some kind of proprietary watermarking tech to track ads for some very specific purpose. My phone either can't lock onto it or can't read it.

I see them all the time. Here’s an example on drudgereport. https://imgur.com/a/hOl9x2m

I am using an iPhone 13 browsing via chrome. iOS 17.0

Re: What's the deal with visible QR codes appearing on digital ads?

#8

Post by yeahdef »

yeahdef wrote: post #7
Festro wrote: post #5

Earlier quoted context omitted.

I've not seen this before. Looks more like visual artefacting from a graphics processing error to me on first glance. Where was this specific ad? Might try to find one in the wild myself? If it is a QR code it seems like maybe some kind of proprietary watermarking tech to track ads for some very specific purpose. My phone either can't lock onto it or can't read it.

I see them all the time. Here’s an example on drudgereport. https://imgur.com/a/hOl9x2m I am using an iPhone 13 browsing via chrome. iOS 17.0

Also occurs in safari
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