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Mimestream, a native Gmail app for macOS

mimestream.com

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Re: Mimestream, a native Gmail app for macOS

#3
Not thrilled with yet another subscription. I get it though, as they have to maintain their app with Google's moving Gmail API.

I understand paying for this if you're a paying Google Workspace customer. But if you're a free gmail user, it doesn't make sense. If you're going to pay for email, pay for the actual email before paying for a client.

Re: Mimestream, a native Gmail app for macOS

#5
I have been a longtime Mimestream beta user over the past few years. I have even emailed Neil re bugs. It's a nice client, better than Mail.app or the Gmail web interface, but the features it adds over Gmail are mainly cosmetic or nice-to-haves... it's mainly a pretty native app UI.

I have to admit that I didn't see a recurring subsription pricing model coming at all. I'm not opposed to the model in general, but I just can't imagine paying $50–60/year for... an email client... I'm scratching my head if there's ever been a (personal) email client (not service) billed similarly. Very weird decision by the founder... sorry, but I'm not buying.

It also feels super shitty to launch 1.0 out of the blue AND then expire the public beta builds that we have been using for 3 years with 4 days notice...

I hate to say it, but this feels like a totally botched overnight transition from longtime free beta to paid app to me. There wasn't even a notice given to existing users that 1.0 was coming (now or later). From the outside, it looks like they hired multiple engineers too fast, maybe they tried to raise VC and it failed, and this is an effort to pay the bills.

I think this pricing is out-of-touch with their userbase and making this drastic move randomly will cause them to lose 95%+ of their users. I would have given them a $30–50 one-time purchase for sure (i.e., something like Sublime's license model).

Re: Mimestream, a native Gmail app for macOS

#6

I have been a longtime Mimestream beta user over the past few years. I have even emailed Neil re bugs. It's a nice client, better than Mail.app or the Gmail web interface, but the features it adds over Gmail are mainly cosmetic or nice-to-haves... it's mainly a pretty native app UI. I have to admit that I didn't see a recurring subsription pricing model coming at all . I'm not opposed to the model in general, but I j…

> I have to admit that I didn't see a recurring subscription pricing model coming at all.

That was extremely obvious from the beginning. They allowed to use the beta for free and never made any promises on licensing model. So, it was obvious that they wanted to force you to pay subscriptions. Actually that was the primary reason for me to avoid getting use to the app.

Someone would pay, sure, but it's cheaper to get Fastmail than to pay that much for GMail client.

Re: Mimestream, a native Gmail app for macOS

#7

I have been a longtime Mimestream beta user over the past few years. I have even emailed Neil re bugs. It's a nice client, better than Mail.app or the Gmail web interface, but the features it adds over Gmail are mainly cosmetic or nice-to-haves... it's mainly a pretty native app UI. I have to admit that I didn't see a recurring subsription pricing model coming at all . I'm not opposed to the model in general, but I j…

> I have to admit that I didn't see a recurring subscription pricing model coming at all. That was extremely obvious from the beginning. They allowed to use the beta for free and never made any promises on licensing model. So, it was obvious that they wanted to force you to pay subscriptions. Actually that was the primary reason for me to avoid getting use to the app. Someone would pay, sure, but it's cheaper to get…

I'm not sure I agree that recurring subscription pricing was "extremely obvious from the beginning" from my experience with it over the past three years. To me that's not any more obvious than alternatives like: selling for a one-time purchase, or raising funding to keep it free for now.

It was a solo founder for a long time. I didn't realize he'd hired other people before today... but you gotta pay those engineering salaries somehow, I guess.

But I agree that the new pricing model announced today feels off.

Re: Mimestream, a native Gmail app for macOS

#9
The current title of this post ("Mimestream, a native Gmail app for macOS") isn't great. The title from the post itself is "Mimestream 1.0 is here!".

What's news today is the app's Mimestream 1.0 launch [1], and the new pricing model. Changelog is at [2] for the curious.

[1]: https://mimestream.com/blog/whats-new-in-1.0

[2]: https://mimestream.com/releases

Re: Mimestream, a native Gmail app for macOS

#10
Relevant take from the author, some time back:

> On the Mac App Store, there isn't a practical way to charge for updates. You could release entirely new apps, but then upgrading is a pain for users, and you lose your ranking and reviews -- and it's difficult to charge an upgrade fee. You can gate-keep features with In-App-Purchases the way Agenda does, but then you're giving away bug fixes and polish on the app for free forever, and that's probably 80% of your development time. Plus, I would imagine the upgrade rate on that model is pretty low, since most users won't care about fringe features being added.

> If you really want to offer perpetual licenses with paid updates, since you're a desktop app, you can roll your own licensing system and use FastSpring/Paddle/etc. It's a fair model, but it's a lot of work. It may be worth it depending on your audience - e.g. developers tend to care a lot about this stuff.

> Selling this as a subscription is probably the best path if you can stomach the initial ire of users that don't like that model. Depending on your price point, you could consider a 4x-5x multiplier for a lifetime option if you want to try and keep some of them. Yes, you will lose some users that might have paid for a major version, but you'll probably make that up with the recurring revenue from less price-sensitive users.

> Best of luck. I know this can be agonizing and there's no easy answer here.

[0] https://news.ycombinator.com/item?id=32827676

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