A Bike Headlight To End All Bike Headlights

well.. a security bolt is a good idea, but bracket+light prevents you quickly switching it between bikes.

also, it's massive, and they don't seem to have provided a solution for a rear light, which i would probably argue is the more useful.

Most importantly, it's very directional - city cyclists don't really need to see, they need to be seen - the best front light can also be seen from the side.

Is it standards compliant for different markets? Is it legal to use in, for example, the UK or Holland?

I thought that was a really good marketing video. They positioned the product as a way of fighting back against crime, and it was constantly funny throughout.

If you're looking for a "be seen" light for city riding, I highly recommend reelights (www.reelight.com). They are mounted on the quick release and powered from magnets on the spokes, so no batteries to worry about and a little more trouble to steal (the light can be removed by unscrewing the QR but the light has no power without the magnets)

Afaik they allow many different kinds of bike lights in NL, even the kinds you just clip on your clothing are enough to prevent a ticket--as bike lights are mandatory in NL.

But as they didn't develop a (red) rear light, it's not really a complete solution for Dutch bikes.