Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

DoubleRecall (YC S11) Nabs $1.6 Million For Alternative To Paywalls

techcrunch.com

Post reply on HN
Print view View original

1–10 of 22 posts

Re: DoubleRecall (YC S11) Nabs $1.6 Million For Alternative To Paywalls

#4

Post by tadruj »

jrkelly wrote: post #3

Forcing people to read ads -- check off another world-problem solved :p This stuff bums me out. Guessing this a solid group of engineers; could be working on something that matters instead.

I'd rephrase this as: Enabling people to skip the paywall by doing a minimal thing which is a little more than a click.

Behavior design matters and is a great challenge for engineers.

Re: DoubleRecall (YC S11) Nabs $1.6 Million For Alternative To Paywalls

#6

Post by tadruj »

d5tryr wrote: post #5

Interesting the amount of value that is attributed to a user typing a slogan.

Inception is currently very underpriced behavior goal.

We do our best to measure it and wake-up the brands. They're quite entertained by other flashy & wavy stuff on the screen at this time.

Re: DoubleRecall (YC S11) Nabs $1.6 Million For Alternative To Paywalls

#7

Post by asr »

tadruj wrote: post #4
jrkelly wrote: post #3

Forcing people to read ads -- check off another world-problem solved :p This stuff bums me out. Guessing this a solid group of engineers; could be working on something that matters instead.

I'd rephrase this as: Enabling people to skip the paywall by doing a minimal thing which is a little more than a click. Behavior design matters and is a great challenge for engineers.

If your phrasing were where this is going I'd have no issues with it, but I think (if this is successful) it's going to be much worse:

"The idea is to create experiences that ... are targeted and clickable enough for brands to actually make money and potentially avoid using a paywall altogether."

The most likely use case is to make pop-over ads 100x more annoying, not to complement a paywall. I would hope user revolts would kill this, but I'm not optimistic...

Re: DoubleRecall (YC S11) Nabs $1.6 Million For Alternative To Paywalls

#9

Post by tadruj »

asr wrote: post #7
tadruj wrote: post #4

Earlier quoted context omitted.

I'd rephrase this as: Enabling people to skip the paywall by doing a minimal thing which is a little more than a click. Behavior design matters and is a great challenge for engineers.

If your phrasing were where this is going I'd have no issues with it, but I think (if this is successful) it's going to be much worse: "The idea is to create experiences that ... are targeted and clickable enough for brands to actually make money and potentially avoid using a paywall altogether." The most likely use case is to make pop-over ads 100x more annoying, not to complement a paywall. I would hope user revolt…

Not everything is a conspiracy theory. As a start-up we wanted to solve only one problem: giving users alternative for paying for the quality content. Where this leads us we'll see. As a species we already made a mistake thousand years ago when starting to mass produce the food. But today we're here and it's not that bad.

Re: DoubleRecall (YC S11) Nabs $1.6 Million For Alternative To Paywalls

#10

Post by aresant »

jrkelly wrote: post #3

Forcing people to read ads -- check off another world-problem solved :p This stuff bums me out. Guessing this a solid group of engineers; could be working on something that matters instead.

I never get this attitude.

Without mechanisms for publishers to monetize visitors, publisher quality deteriorates or becomes untenable for independents.

In a world where nobody wants to pay for content, this is a minimally disruptive, novel way to pass revenue directly into the hands of publishers that are working hard to create content.

Post reply on HN