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FTC Proposes Blanket Prohibition Preventing Facebook from Monetizing Youth Data

ftc.gov

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Re: FTC Proposes Blanket Prohibition Preventing Facebook from Monetizing Youth Data

#3
Facebook's response [0]:

- "a political stunt"

- "...no opportunity to discuss this new, totally unprecedented theory."

- "Let’s be clear about what the FTC is trying to do: usurp the authority of Congress to set industry-wide standards and instead single out one American company while allowing Chinese companies, like TikTok, to operate without constraint on American soil,"

That last bit might be valid in part, but I'm just here for the schadenfreude.

[0] https://arstechnica.com/tech-policy/2023/05/ftc-says-faceboo...

Re: FTC Proposes Blanket Prohibition Preventing Facebook from Monetizing Youth Data

#4

This is just more unworkable bullshit from the FTC...really looks like a vendetta at this point...

The unworkable bit, which I really hope we're moving toward over time, is banning all monetization of personal data for advertising purposes.

Re: FTC Proposes Blanket Prohibition Preventing Facebook from Monetizing Youth Data

#5

This is just more unworkable bullshit from the FTC...really looks like a vendetta at this point...

The unworkable bit, which I really hope we're moving toward over time, is banning all monetization of personal data for advertising purposes.

Right, so how do small business reach consumers?

Enjoy all the viagra ads!

Re: FTC Proposes Blanket Prohibition Preventing Facebook from Monetizing Youth Data

#7

Earlier quoted context omitted.

The unworkable bit, which I really hope we're moving toward over time, is banning all monetization of personal data for advertising purposes.

Right, so how do small business reach consumers? Enjoy all the viagra ads!

I'm not going to see their ad anyway, and if I did and knew it was targeted, I'd be more likely to find somewhere else to shop. What did we have before targeting existed?

- I thought unobtrusive keyword-based ads in Google searches were okay, when they didn't fill the results page.

- I think context-sensitive ads are fantastic. People reading a boat-building site see ads for boat-building or other related products/services. I would click on these ads.

- Word of mouth, vetted reviews, brand loyalty...all valid, rights-preserving approaches.

Since the lore is that targeting gets higher click-through rates, maybe small businesses could pay a little less for the less skeezy alternatives. Targeted advertising is forever linked in my mind to Zuckerberg's "dumb fucks" email. Facebook/Meta is the biggest offender in this space, and I'm happy to watch it die in a fire.

Re: FTC Proposes Blanket Prohibition Preventing Facebook from Monetizing Youth Data

#9

Earlier quoted context omitted.

The unworkable bit, which I really hope we're moving toward over time, is banning all monetization of personal data for advertising purposes.

Right, so how do small business reach consumers? Enjoy all the viagra ads!

Small businesses don't win many advertising auctions anyway. Big brands win, or cheap knockoff brands on Amazon, or Amazon itself (not a small business).
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