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Show HN: Use Quizzes as Lead Magnets – EmbedQuiz

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Show HN: Use Quizzes as Lead Magnets – EmbedQuiz

#1

Post by aghhelmut »

I've been working on this project for the last 6 months. Most businesses have a hard time generating leads and every small improvement in the conversion rates can mean a huge positive change for a company's revenue, so I started creating a tool, that helps companies create better converting lead magnets.

When we talk about quizzes, people usually think of simple math and geography quizzes. But lead magnet quizzes can be company audits, routine or workout recommendations, product quizzes, etc. A lead magnet quiz provides an interesting valuable piece of information, that helps the user with a personalized solution to a problem.

According to most studies covering lead magnet quizzes, they have higher conversion rates because of the Osvianskina effect (https://en.wikipedia.org/wiki/Ovsiankina_effect, When filling out a quiz, people are more likely to give their contact info to receive results.) and also the personalized results are more interesting than lead magnet PDF-s.

My goal with EmbedQuiz was to at first create a tool, that is completely free and stays free and later introduce more advanced features that are paid. Currently, EmbedQuiz has all the free features and no paid plan.

It saves results to the user's own Google Drive into a Sheets document. So the results are not stored on our servers and can be imported easily into any Google Sheets compatible service.

Show HN: Use Quizzes as Lead Magnets – EmbedQuiz
embedquiz.com

Re: Show HN: Use Quizzes as Lead Magnets – EmbedQuiz

#6

Post by mjrpes »

wzy wrote: post #5
hgsgm wrote: post #2

Abusive and scummy. Anyone who uses Osvianskina is advertising that they are manipulative and untrustworthy. I would never give money to someone like that.

What "Osvianskina"? Google thinks I am misspelling something when I search for it.

It's a typo but mentioned right there in OP's post: https://en.wikipedia.org/wiki/Ovsiankina_effect

Re: Show HN: Use Quizzes as Lead Magnets – EmbedQuiz

#7

Post by myself248 »

When I reach the end of a quiz and it suddenly wants my email, I nope the hardest nope that ever was noped. Nope, nope, nope, nope, nope. There's nothing that quiz could possibly tell me that would be worth the inevitable barrage of spam that will result.

I'll just have to live without knowing which 80s rocker I am, a hole that will forever be in my heart, but at least I'll have a little less crap in my inbox.

Now, if the quiz actually _gave_ my result and then said something like "Sounds like you already know our product line pretty well, here's a 20% discount code for your next order", I'd be a heck of a lot more likely to place an order. A, because the quiz just forced me to think about all the things I could use their products for, and B, because it's not obviously trying to spam me.

There are good ways to go about it, but generating "leads" just squicks me right out. If a salesperson is going to call me and try to be my buddy and stand between me and the Add To Cart button, they are my enemy.

Re: Show HN: Use Quizzes as Lead Magnets – EmbedQuiz

#8

Post by giarc »

pimlottc wrote: post #3

I didn’t understand the title until I read the post. When you put “Lead” next to “Magnet”, my mind thinks “the metallic element”, not “possible business opportunity”.

Lead magnet is a pretty common term for those in marketing/ecommerce.

Re: Show HN: Use Quizzes as Lead Magnets – EmbedQuiz

#10

Post by giarc »

I would play around with your home page a bit. The first two images are basically the same. It's not until your 3rd image where the use case is demonstrated (and not very well). I think you should show a quiz as a popup on a demo e-commerce page or something. That better demonstrates what the product is and where it would live.

I also agree with the other commentor. Don't use your "Try Quiz" as your own lead magnet. Create a fun one and provide the results at the end. You want your potential user to see the full product, end-to-end.

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