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Twitter Enhancement Suite – BlockTheBlue

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Re: Twitter Enhancement Suite – BlockTheBlue

#4

Post by ajross »

This wreck will be studied in marketing courses for decades and decades. It's just amazing how badly this was played. Musk bought the company, immediately went to war against his biggest customers[1], then demanded that they all then pay him for a previously-free feature that... didn't actually do anything for the people who had it[2]. What did he think was going to happen?

And the hilarious thing is that they're rolling it back now, by adding the blue check mark manually to "important" (or just popular) accounts that would be most subject to impersonation, essentially using it to mark "Twitter knows who this person is" as a signal to everyone else. Which is... exactly what the feature was for originally.

[1] Journalists, pundits and havers-of-opinions.

[2] At its core, the check mark is a feature for the rest of us, so we don't get scammed by reading imposter accounts.

Re: Twitter Enhancement Suite – BlockTheBlue

#7

Post by archsurface »

ajross wrote: post #4

This wreck will be studied in marketing courses for decades and decades. It's just amazing how badly this was played. Musk bought the company, immediately went to war against his biggest customers[1], then demanded that they all then pay him for a previously-free feature that... didn't actually do anything for the people who had it[2]. What did he think was going to happen? And the hilarious thing is that they're rol…

This wreck will be studied in marketing courses for decades and decades.

Wait 'til you hear about Bud Light.

Re: Twitter Enhancement Suite – BlockTheBlue

#9

Post by nerdbert »

archsurface wrote: post #7
ajross wrote: post #4

This wreck will be studied in marketing courses for decades and decades. It's just amazing how badly this was played. Musk bought the company, immediately went to war against his biggest customers[1], then demanded that they all then pay him for a previously-free feature that... didn't actually do anything for the people who had it[2]. What did he think was going to happen? And the hilarious thing is that they're rol…

This wreck will be studied in marketing courses for decades and decades. Wait 'til you hear about Bud Light.

Bud light is as fine as it needs to be. They've been slowly losing market share for years, and that's built in to expectations. Now there's a localized drop in sales in a few areas which will fade away in a month or two as people move on to the next manufactured outrage, and it will return to its previous trend.

Re: Twitter Enhancement Suite – BlockTheBlue

#10

Post by nickthegreek »

archsurface wrote: post #7
ajross wrote: post #4

This wreck will be studied in marketing courses for decades and decades. It's just amazing how badly this was played. Musk bought the company, immediately went to war against his biggest customers[1], then demanded that they all then pay him for a previously-free feature that... didn't actually do anything for the people who had it[2]. What did he think was going to happen? And the hilarious thing is that they're rol…

This wreck will be studied in marketing courses for decades and decades. Wait 'til you hear about Bud Light.

Budlight sent a few customized cans directly to an popular Influencer. They didn’t even put them in stores. Frankly, it just shows the idiocy of a portion of their customer base more than being a bad marketing campaign.
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