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Ask HN: How to you monetize a tech blog?

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Ask HN: How to you monetize a tech blog?

#1
I've had quite a few tech blogs and some did quite well. I'm in a country (South Africa) where stripe isn't available so I can't monetize it using medium.

Any ideas besides doing a paid substack on how I can monetize a tech blog?

Just curious how other people do it. Only thing I could think of was to do adds on the site for a store where I sell tech related tshirts.

Thanks :)

Re: Ask HN: How to you monetize a tech blog?

#2
Depends on what you mean by "tech" - I have two:

https://maxrozen.com, where I write about React, and sell an extremely condensed book on a single function that few understand (useEffect), I use Gumroad for this.

https://onlineornot.com/articles, where I write about common issues webmasters have and ways to improve your team's incident management, and sell a SaaS product (via Stripe).

In both cases, I have a newsletter that folks sign up to, and I slowly convince folks that I know what I'm talking about by sending them my articles, and eventually pitch for a sale. Folks that don't like this approach opt-out by unsubscribing, and the newsletter gets stronger for it.

You could look at other payment providers - no reason to pick the ones I used.

Re: Ask HN: How to you monetize a tech blog?

#3
I don't!

I long for the early days of the Internet, when you published because you wanted to, and things didn't have to be "monetized".

Yes, you do have to make a living, but let's be honest: you won't make a living "monetizing" a tech blog anyway.

Re: Ask HN: How to you monetize a tech blog?

#4
Many of these depends on your traffic, but some ideas I've seen:

- Sell weekly/monthly sponsorships directly (https://daringfireball.net).

- Write an ebook about a topic you are an expert in.

- Curated job posts if you are blogging about a niche.

- Affiliate links for products / services.

I'm not sure regular display ads would work well for a tech audience just because of the amount of ad blockers you'll encounter.

Re: Ask HN: How to you monetize a tech blog?

#5
post #3

I don't! I long for the early days of the Internet, when you published because you wanted to, and things didn't have to be "monetized". Yes, you do have to make a living, but let's be honest: you won't make a living "monetizing" a tech blog anyway.

Me too.

I’m privileged with a well paid job though.

Re: Ask HN: How to you monetize a tech blog?

#9
Monetising content happens in a handful of ways:

1) ads on the site or via email

2) subscriptions

3) build a rep via the blog then sell high value consulting and/or build an agency around it

4) affiliate links or lead generation

I think that’s all there is. So the list of possible options is pretty small.

One thing I will say is that whatever you think you might do, start building an email list today.

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