Your Users Won't Read
w2lessons.com
Your Users Won't Read
1–10 of 25 posts
Re: Your Users Won't Read
#24 or 5 years ago I made a registration workflow for a event I was working with as part of a freelance gig. We had a giant bolded text link, something like 24 points, that said "Click Here to Register," right on the front page above the fold.
I got several emails from users who asked me "How do I register? I looked all over the front page and found nothing."
In hindsight, I wonder if maybe I needed to make it look like a button, or if these particular people were beyond saving and wouldn't have bothered to read the text on the button anyway.
Re: Your Users Won't Read
#3I've building my own site for the last 5 months now and I've been knee deep in usability like this. It always comes down to what is the easiest path you can possibly give to your users.
I'd do away with the whole extra click of making someone 'accept' or 'decline' the invite. Just have the two buttons in the dialog, on the first screen. Don't make me read, then click, then read again, then click. There is no logical reason for that extra step at all.
The button on the right should be the 'continue' or 'ok' button and the one on the left should be the 'cancel' button. Don't use text for 'cancel' or 'decline', just make them buttons. The buttons should be right aligned at the bottom of the text. This is how the user expects things to be based on UX experience of their operating system, don't confuse users by changing it up.
I just spent 5 minutes in Balsamiq mocking something up for you [1]. I'm not super happy with the decline button, I might play around with it in different areas (or ideally get rid of it all together). The point being that there is no need for the 'accept' step, since they aren't accepting anything, they are signing in or creating an account.
By the way, for my site, we got ride of the whole create an account process entirely. We just have sign in. User clicks sign in and they have the option of using their FB account (with the bare minimal permissions) or using a BrowserID account (which only requires an email and password).
Keep it as simple as possible.
[1] https://img.skitch.com/20120130-dh9hf6mtt8wwemtgcjy7rq16t2.j...
Good luck.
Re: Your Users Won't Read
#4I work at a movie theater. We have four pairs of front doors, all of which open outwards. One pair has handles; these are the doors which should be used to enter the building. We sell tickets outside, and tear tickets at the door; if both these doors are open, people come in three or four at a time and we can't get to them and take their tickets. So, one of these two doors is always locked, and the entrance door which is not locked has a sign on it that says "Please use this door."
A nontrivial number of people will come up, read the sign, and promptly try to open the OTHER door, see that it's locked, and then walk away to try and find the "other door" - generally trying to push open the out doors. As it turns out, they all read the sign as saying "Please use other door".
(Occasionally they'll try to claim that the sign is wrong. There's a certain schadenfreude in the looks on their faces when I convince them to reread it more carefully.)
So, we removed the handle for the door that's always locked, and took down the "Please use this door" sign. Now people just walk along the out doors, pushing on them to try and find the one that'll open.
Re: Your Users Won't Read
#5This article comes to the wrong conclusion. Removing the dialog wasn't what stopped the confusion — changing the text on the buttons did.
Your users will read — but only enough to feel they have an understanding of a situation before they take action.
Re: Your Users Won't Read
#64 or 5 years ago I made a registration workflow for a event I was working with as part of a freelance gig. We had a giant bolded text link, something like 24 points, that said "Click Here to Register," right on the front page above the fold. I got several emails from users who asked me "How do I register? I looked all over the front page and found nothing." In hindsight, I wonder if maybe I needed to make it look lik…
[deleted]
Re: Your Users Won't Read
#7I work at a movie theater. We have four pairs of front doors, all of which open outwards. One pair has handles; these are the doors which should be used to enter the building. We sell tickets outside, and tear tickets at the door; if both these doors are open, people come in three or four at a time and we can't get to them and take their tickets. So, one of these two doors is always locked, and the entrance door whic…
How about an 'entrance' sign on the door, and a red circle with a slash (no entry) on the other doors? Negatives tend to be less effective than positive statements, especially if the signs around are similar.
Re: Your Users Won't Read
#8Why is this a surprise. Reading is sequential. The primary way is which we consume information is not. Our eyes capture a bit of everything, left and right, up and down, then our brain gives it a meaning. Reading requires us to follow a specific path, and I am forced to believe it is harder on the brain.
Re: Your Users Won't Read
#9A related study into how long people spend reading words on a web page found that on average people only read 20-28% of the text. For 1000 words, the average visit duration was less than 70 seconds.
http://www.useit.com/alertbox/percent-text-read.html
I read quite a lot of text online, and I certainly have a different style of reading a web page versus reading a book. I'd be fascinated to know how efficient scanning is after years of practice online, in terms of information consumed that you're able to recall. 28% is surely too low for adequate comprehension, though.
Re: Your Users Won't Read
#10If I ever get popup boxes on sites (or Windows), it becomes instinct for me to click the X or the button that says 'No', because its in the way of what I was doing and I don't care about whatever it has to say (if I wasn't expecting it).