U.S. accuses Google of abusing monopoly in ad technology

I hope something comes of this, but other than a change in administration, what's new on this in the last decade? Hasn't Google essentially controlled most of online advertising for eons? In fact, perhaps more recently Facebook/Meta has chipped into that market more than how things were 8-10 years ago.

I was part of an acquisition that Google made in the ad-tech industry back in 2011 and there was a months long DOJ investigation before approving the purchase. The conclusion was it would not harm competition. Within less than two years our product was eliminated or folded into Google's and the staff scattered to the wind (inside and outside Google), and our customers became Google's customers. They've been doing this forever, back to DoubleClick, etc.

Is this timing connected in any way with layoff announcements? Or a general push by the Biden admin generally?

Not American, so not as informed about the ins and outs, and genuinely curious.

But the idea of big tech being a wonder that unequivocally makes life better and doesn’t need oversight seems to be falling apart. Both for good (privacy) and bad (‘kill section 230!’) reasons.

Now both parties see the threat (albeit for differing reasons), but the federal government needs a lot of time to build a case like this, and Google is extremely adept at stalling for time.

During the EU investigation, Google waited every deadline to the final day, then asking for more time multiple times, and then finally on the last possible extension day tor respond would come back with a bull~~~~ one page "we don't think we broke this law" statement. They know the fine won't be nearly as big as the profits so they're running out the clock as long as possible. Every lawyer there knows they're crooks.