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A Happy, Flourishing City With No Advertising

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Re: A Happy, Flourishing City With No Advertising

#2

Post by alextp »

Indeed, after living in são paulo for a while going anywhere else in brazil lead to a slight culture shock.

In a sense this didn't hurt advertisers at all, as the demand for advertisement stayed exactly the same, they just had to change the available media. Think of it as a prisoner's dillema-like situation, where defecting is plastering a huge sign in front of people. It's better for everyone if nobody does that, but whoever breaks the law and does it can get an advantage.

Preventing people from defecting in these situations is exactly the point of a government (regardless of how much I disagree with Kassab's actual politics and would never vote for him).

Re: A Happy, Flourishing City With No Advertising

#4

Post by jobu »

jxcole wrote: post #3

I would be interested to see before and after shots. Was their advertising problem really so bad or was just about the same as any other city? Edit: Found one: http://banbillboardblight.org/?page_id=4251

So they didn't eliminate all signage, but it was rather dramatically reduced.

I grew up in a suburb of Minneapolis that had similar restrictions on advertising, and I can say that it is very nice as a resident. Now when I visit however, I find it difficult to locate some of the new businesses.

I'm curious how this law has affected business revenue from tourists in Sao Paulo.

Re: A Happy, Flourishing City With No Advertising

#6

Post by DanielRibeiro »

jobu wrote: post #4
jxcole wrote: post #3

I would be interested to see before and after shots. Was their advertising problem really so bad or was just about the same as any other city? Edit: Found one: http://banbillboardblight.org/?page_id=4251

So they didn't eliminate all signage, but it was rather dramatically reduced. I grew up in a suburb of Minneapolis that had similar restrictions on advertising, and I can say that it is very nice as a resident. Now when I visit however, I find it difficult to locate some of the new businesses. I'm curious how this law has affected business revenue from tourists in Sao Paulo.

It really affected the advertising business. On the other hand, it actually spurred the Indoor media business (such as Elemedia[1, which installs on business buildings monitors that display ads, beside the occasional news/weather info).

[1] http://www.elemidia.com.br/

Re: A Happy, Flourishing City With No Advertising

#7

Post by spindritf »

I actually enjoy advertising in the city, especially '90s-style neons, bus stop billboards, and those illegally plastered on construction site fences. I feel like I'm the only person who does.

It makes the city look vibrant, and often covers up some of the... less successful architectural experiments.

Re: A Happy, Flourishing City With No Advertising

#8

Post by ams6110 »

jobu wrote: post #4
jxcole wrote: post #3

I would be interested to see before and after shots. Was their advertising problem really so bad or was just about the same as any other city? Edit: Found one: http://banbillboardblight.org/?page_id=4251

So they didn't eliminate all signage, but it was rather dramatically reduced. I grew up in a suburb of Minneapolis that had similar restrictions on advertising, and I can say that it is very nice as a resident. Now when I visit however, I find it difficult to locate some of the new businesses. I'm curious how this law has affected business revenue from tourists in Sao Paulo.

I've had the same problem in areas where business signage is strictly regulated. It's harder to find the place you're looking for when the only sign is very low to the ground and unobtrusive, and you can't see it until you're right on top of it.
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