What free, ad-supported Uber rides might look like

idontwantthis wrote: post #3

Why would I look at my phone if it’s just playing ads? Also I thought Uber is now getting much more expensive, not cheaper?

The car will stop if the app doesn't detect your gaze looking at the screen.

/s but only slightly.

Re: What free, ad-supported Uber rides might look like

#6

Post by shaoonb » Thu, Dec 29, 2022, 8:44 AM UTC

Public transport is covered in ads, has a much higher ridership than rideshares (i.e. has many more eyeballs to sell, and much lower per-user costs) and isn't even close to being profitable from ad revenue.

Re: What free, ad-supported Uber rides might look like

#7

Post by buro9 » Thu, Dec 29, 2022, 8:44 AM UTC

I can't believe the value of showing an ad, at scale, offsets the cost of providing the service.

Re: What free, ad-supported Uber rides might look like

#8

Post by shp0ngle » Thu, Dec 29, 2022, 8:45 AM UTC

I have seen Grab’s (Grab is SEA Uber) motorbikes showing ads on mounted tablets, and their car drivers have tablets in the car that showed ads.

On top of that the app showed GrabFoods ads with “food at your end location”.

And the Grab app itself is filled with ads.

It didn’t make the rides free though.

Re: What free, ad-supported Uber rides might look like

#9

Post by _plg_ » Thu, Dec 29, 2022, 8:45 AM UTC

(2015)

Re: What free, ad-supported Uber rides might look like

#10

Post by shp0ngle » Thu, Dec 29, 2022, 8:46 AM UTC

_plg_ wrote: post #9

(2015)

oh now the talk of “uber getting cheaper” makes sense