Lloyd Kahn Discussing the Whole Earth Catalog
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Re: Lloyd Kahn Discussing the Whole Earth Catalog
#2The WEC was wonderful! What the video didn't say was that the WEC was a community built book. We (the folks who owned one) sent in suggestions for more content, and the book grew organically at a tremendous rate. So, a new version came out quarterly. It was our book. The modern marketing technique of creating an on-line user community where the members contribute to the growth of the product is a direct descendent of the WEC.
Re: Lloyd Kahn Discussing the Whole Earth Catalog
#3The WEC was wonderful! What the video didn't say was that the WEC was a community built book. We (the folks who owned one) sent in suggestions for more content, and the book grew organically at a tremendous rate. So, a new version came out quarterly. It was our book. The modern marketing technique of creating an on-line user community where the members contribute to the growth of the product is a direct descendent of…
Very cool! I never knew there it was community built.
Re: Lloyd Kahn Discussing the Whole Earth Catalog
#4The WEC was wonderful! What the video didn't say was that the WEC was a community built book. We (the folks who owned one) sent in suggestions for more content, and the book grew organically at a tremendous rate. So, a new version came out quarterly. It was our book. The modern marketing technique of creating an on-line user community where the members contribute to the growth of the product is a direct descendent of…
Very cool! I never knew there it was community built.
Edit: that