Google will stop the use of third-party cookies in Chrome by the end of 2024.
How do you think it will affect marketing strategies?
Affect of third-party cookies removal
1–4 of 4 posts
Re: Affect of third-party cookies removal
#2It’s difficult to predict the future, but I would bet on a comeback to more straightforward strategies you see on TV and radio.
Shaving razors, male deodorants, car ads,… on a website or YouTube video about car racing or football. Makeup, vacuum cleaners, perfumes,… on a website about fashion…
And it’s not like the current technology is great. You have the classic example of vacuum cleaners' ads spam after you bought one.
I also predict that after a comeback to these simpler strategies, companies will not notice a significant change in their advertisement campaigns.
Re: Affect of third-party cookies removal
#3It’s difficult to predict the future, but I would bet on a comeback to more straightforward strategies you see on TV and radio. Shaving razors, male deodorants, car ads,… on a website or YouTube video about car racing or football. Makeup, vacuum cleaners, perfumes,… on a website about fashion… And it’s not like the current technology is great. You have the classic example of vacuum cleaners' ads spam after you bought…
So it will be more like how ads were 10-15 years ago?
Or will Apple and Google turn it to a monopoly together?
Re: Affect of third-party cookies removal
#4It’s difficult to predict the future, but I would bet on a comeback to more straightforward strategies you see on TV and radio. Shaving razors, male deodorants, car ads,… on a website or YouTube video about car racing or football. Makeup, vacuum cleaners, perfumes,… on a website about fashion… And it’s not like the current technology is great. You have the classic example of vacuum cleaners' ads spam after you bought…
So it will be more like how ads were 10-15 years ago? Or will Apple and Google turn it to a monopoly together?
Apple and Google will have to respect the law (GDPR and equivalent).