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YouTube locks 4K playback behind Premium subscriptions in latest test

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Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#3

Post by james-skemp »

robertwt7 wrote: post #2

Curious if any of the creator are actually getting something out of the premium if they're locking this...

I haven't seen any recent numbers or information, but I believe Premium views do generate some amount of money for the video creator.

I believe it shows as a different line item in their revenue dashboard.

Super basic official answer: https://support.google.com/youtube/answer/7060016?hl=en

Edit:

From a creator at https://www.reddit.com/r/youtube/comments/xv8k6n/i_have_yout... (so take it as you will):

> Income from premium is distributed by your watchtime. YouTube takes a portion of your monthly fee and divides it between the videos you watched. You watch only a single creator, that creator will get all of it. You watch only few videos, those videos will earn a larger chunk each. You watch hundreds of videos, each video will only earn a small amount. You pay a lot for premium, more will be paid to creators. You use a vpn to buy premium from india or so, only a fraction of that payment will be distributed accordingly.

> If you are not using premium creators get paid from advertisements that are actually watched. So either you have to watch the full advertisement, if it is shorter than 30 seconds, or at least 30 seconds from a longer advertisement, before you skip it. Skipping an advertisement after 5 - 29 seconds means no payout to the creator.

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#5

Post by PeterStuer »

robertwt7 wrote: post #2

Curious if any of the creator are actually getting something out of the premium if they're locking this...

I have heard in the past one Premium viewer is about the same revenue for a creator as 6 non-premium viewers.

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#6

Post by bryanlarsen »

robertwt7 wrote: post #2

Curious if any of the creator are actually getting something out of the premium if they're locking this...

IIRC, premium was a large part of the reason behind those wacky auto-generated kids streams that was in the news a couple years ago. Parents don't want their kids watching ads, so a good number of kids have premium accounts. Premium pays a lot better than ads, so targeting kids can be quite lucrative.

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#9

Post by _fat_santa »

diebeforei485 wrote: post #7

This is reasonable. However, I don't like being forced to also pay for their music streaming service because I already pay for (and prefer) a different service.

If you watch a lot of youtube video's it's worth it for just the ad-free experience alone. I actually did some math a while back and figured out based on my hourly bill rate that it's technically costing me money to not pay for YT premium (that is the time spent watching ads times my bill rate was greater than the monthly subscription cost).

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#10

Post by Tijdreiziger »

diebeforei485 wrote: post #7

This is reasonable. However, I don't like being forced to also pay for their music streaming service because I already pay for (and prefer) a different service.

The Premium Lite subscription doesn’t include Music.
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