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Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

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Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#5
This article does not support its clickbait headline with much in the way of facts. "Analysts estimate" that Apple's ad revenue could drastically increase. Insiders talk of a reorganization. There might be ads included in more apps. The headline makes a major assertion the body does not support.

Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

#6
post #4

Apple is uniquely positioned to come out on top of the cookie-pocalypse. All of their work with Apple ID will pay off once they have the largest first party audiencing capability in the world.

I suspect it won’t be the largest (by population), but it could easily be the most valuable.
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