Untitled topic

I often talk to founders that are still in the process of understanding their target buyers.

Most of them are confident in what their current ideal customer persona looks like.

This assumption often sets you up for failure.

That’s because we tend to have an ideal of what our target market looks like. But many other times it’s just because of a low budget or time constraints that halt your research process.

So if you’ve got a product that fixes all issues you’ve ever had, don’t assume others will feel the same way. Even when they have a seemingly similar profile to yours.

How about we looked again at your positioning and if you’re really resonating with the right buyers?