54% more trial starts with “Blinkist”-style timeline pricing page

#1

Post by jb87 » Fri, Aug 12, 2022, 4:48 PM UTC

54% more trial starts with “Blinkist”-style timeline pricing page
jeffreybunn.com

Re: 54% more trial starts with “Blinkist”-style timeline pricing page

#2

Post by bdev123 » Fri, Aug 12, 2022, 4:53 PM UTC

Great read, thanks for sharing!

Re: 54% more trial starts with “Blinkist”-style timeline pricing page

#3

Post by jb87 » Fri, Aug 12, 2022, 5:01 PM UTC

bdev123 wrote: post #2

Great read, thanks for sharing!

Cheers. I'll post the results of our follow-up test and see if we can keep the trial start benefits while bringing retention back up to where it was.

Re: 54% more trial starts with “Blinkist”-style timeline pricing page

#4

Post by octobereleven » Fri, Aug 12, 2022, 5:41 PM UTC

It makes sense in a way, but I've always been afraid that more content would mean people get inundated and leave.

Re: 54% more trial starts with “Blinkist”-style timeline pricing page

#5

Post by jb87 » Fri, Aug 12, 2022, 5:45 PM UTC

octobereleven wrote: post #4

It makes sense in a way, but I've always been afraid that more content would mean people get inundated and leave.

I think it really depends on the product. Some do really well with long onboarding sequences (or pricing pages), some do worse. Our next test is trying to merge the two - have a timeline trial at the top of the page, with more information (if the user wants it) below. We'll see.