AppLovin offers to buy Unity Software in $17.5 bln deal

Does this include ironsource or did that not happen yet?

The only dream I have from these horrendous merger and acquisition offers happening with Unity is that the new corporate overlords open up the core engine like Unreal.

They grew too big, too fast and the majority of their income was reliant on mobile ads — which were demolished by Apple’s “Do Not Track Me” popup.

So, they’re desperate.

I hope Unity gets a good deal here, but..."AppLovin"? Seriously?

For people wondering what happens with the ironSource deal, this bid is meant to derail it.

This is AppLovin playing offense to avoid the emergence of a stronger competitor and instead become that stronger competitor.

Unity is not as strong in monetization technologies but it’s a desired asset since it has already a foot in with game developers.

Unfortunately building a game engine is not as profitable as building adware.

I guess Zuckerberg’s idea to buy Unity at certain point doesn’t sound that bad now. Clearly he wanted it for the game engine technology and not to build another ad revenue source. Kind of ironic how things play out in the long term.