Tesla Falsely Advertises Autopilot, Full Self-Driving Tech: California DMV
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Re: Tesla Falsely Advertises Autopilot, Full Self-Driving Tech: California DMV
#2But we knew that already
Re: Tesla Falsely Advertises Autopilot, Full Self-Driving Tech: California DMV
#3But we knew that already
But Tesla didn't see the consequences, yet.
Re: Tesla Falsely Advertises Autopilot, Full Self-Driving Tech: California DMV
#4I am honestly surprised as much time passed as it did before we got to this point. Tesla could have sold preorders for a future product called autopilot and gave away the current feature-set renamed as "smart cruise control" for free with every purchase and completely dodged this bullet. The current product would be no less remarkable for it either.
I worry that what may kill Elon's ventures in the end will be the collective weight of many small moments of impatience or hubris compounding over time, which is sad because the broad strokes have been fairly well played so far.
Re: Tesla Falsely Advertises Autopilot, Full Self-Driving Tech: California DMV
#5I am honestly surprised as much time passed as it did before we got to this point. Tesla could have sold preorders for a future product called autopilot and gave away the current feature-set renamed as "smart cruise control" for free with every purchase and completely dodged this bullet. The current product would be no less remarkable for it either. I worry that what may kill Elon's ventures in the end will be the co…
Perhaps "Tesla Autopilot" can be the first Marketing Lie to vanish from the list:
"Almond Milk", "Veggie Patties", "RNA Vaccine"...
And the plethora of USA Liar Laws such as the "Patriot Act", "Inflation Reduction" bill...
Until then, we live in a country owned by Marketers and Lobbyists, and Elon Musk can call his AI cars Self-Driving* as long as he likes
Re: Tesla Falsely Advertises Autopilot, Full Self-Driving Tech: California DMV
#6I am honestly surprised as much time passed as it did before we got to this point. Tesla could have sold preorders for a future product called autopilot and gave away the current feature-set renamed as "smart cruise control" for free with every purchase and completely dodged this bullet. The current product would be no less remarkable for it either. I worry that what may kill Elon's ventures in the end will be the co…
This is the power of marketing. It can cut through the government on something like this for years.
Tesla should be #1 in the definition of a marketing-first company. Why are they not? Their marketing!
Re: Tesla Falsely Advertises Autopilot, Full Self-Driving Tech: California DMV
#7I am honestly surprised as much time passed as it did before we got to this point. Tesla could have sold preorders for a future product called autopilot and gave away the current feature-set renamed as "smart cruise control" for free with every purchase and completely dodged this bullet. The current product would be no less remarkable for it either. I worry that what may kill Elon's ventures in the end will be the co…
Perhaps "Tesla Autopilot" can be the first Marketing Lie to vanish from the list: "Almond Milk", "Veggie Patties", "RNA Vaccine"... And the plethora of USA Liar Laws such as the "Patriot Act", "Inflation Reduction" bill... Until then, we live in a country owned by Marketers and Lobbyists, and Elon Musk can call his AI cars Self-Driving* as long as he likes
If you think the language around "Almond Milk" needs to vanish, you may be the victim of recent big dairy marketing efforts, yourself. Plant based milks have been a thing in cultures around the globe for thousands of years: https://www.smithsonianmag.com/history/nut-milks-are-milk-sa...
Re: Tesla Falsely Advertises Autopilot, Full Self-Driving Tech: California DMV
#8I am honestly surprised as much time passed as it did before we got to this point. Tesla could have sold preorders for a future product called autopilot and gave away the current feature-set renamed as "smart cruise control" for free with every purchase and completely dodged this bullet. The current product would be no less remarkable for it either. I worry that what may kill Elon's ventures in the end will be the co…
This is the power of marketing. It can cut through the government on something like this for years. Tesla should be #1 in the definition of a marketing-first company. Why are they not? Their marketing!
This is such a popular talking point here on HN, and I don’t get it:
Tesla does zero ads. They don’t even have a PR team (go ask journalists, they literally find nobody to talk to at Tesla).
They scaled from 3,000 cars to 3 million cars in just ten years. Back in 2011, I saw exactly ONE Tesla roadster in Santa Monica. Now, walk around for two minutes and you’ll see several S, 3, X and Y. Same in Switzerland. In 2016, I’d see one or two a day. Now you see several per hour. These cars are real, and they are changing the world around us.
How can you call that a “marketing-first company”?
Yes, they are getting attention. But they’re getting it for the things they are actually building.
They are also the place that attracts the most engineering talent. I have yet to find a Tesla job post for social media marketing.
Tesla’s main achievement is not marketing. It’s volume production (i.e. manufacturing). And building cars that convert people when they drive them. You can call that marketing. But I would call that engineering and product design.
Re: Tesla Falsely Advertises Autopilot, Full Self-Driving Tech: California DMV
#9I am honestly surprised as much time passed as it did before we got to this point. Tesla could have sold preorders for a future product called autopilot and gave away the current feature-set renamed as "smart cruise control" for free with every purchase and completely dodged this bullet. The current product would be no less remarkable for it either. I worry that what may kill Elon's ventures in the end will be the co…
Perhaps "Tesla Autopilot" can be the first Marketing Lie to vanish from the list: "Almond Milk", "Veggie Patties", "RNA Vaccine"... And the plethora of USA Liar Laws such as the "Patriot Act", "Inflation Reduction" bill... Until then, we live in a country owned by Marketers and Lobbyists, and Elon Musk can call his AI cars Self-Driving* as long as he likes
>Perhaps "Tesla Autopilot" can be the first Marketing Lie to vanish from the list: "Almond Milk", "Veggie Patties", "RNA Vaccine"...
I don't care about Autopilot and instead want to comment on some of the rest of your list. What are you going on about?? Veggie Patty is not a marketing lie in the slightest. It's a patty. It's made of plants. That's about as straight-forward as possible. The mRNA vaccines do in fact make use of mRNA; no lie there. Almond milk is a fine name. It's milk from an almond in the dictionary definition of the word. Really struggling to understand what you're getting at here...
Re: Tesla Falsely Advertises Autopilot, Full Self-Driving Tech: California DMV
#10Earlier quoted context omitted.
This is the power of marketing. It can cut through the government on something like this for years. Tesla should be #1 in the definition of a marketing-first company. Why are they not? Their marketing!
This is such a popular talking point here on HN, and I don’t get it: Tesla does zero ads. They don’t even have a PR team (go ask journalists, they literally find nobody to talk to at Tesla). They scaled from 3,000 cars to 3 million cars in just ten years. Back in 2011, I saw exactly ONE Tesla roadster in Santa Monica. Now, walk around for two minutes and you’ll see several S, 3, X and Y. Same in Switzerland. In 2016,…
Everything communicated by a brand or their ceo is marketing.