FOMO is disastrous for company strategies

I assume FOMO means ”fear of missing out” in this context, but the article never actually spells it out.

It's a very common acronym that I hear in ordinary daily conversation, and its usage has passed that of the original phrase. Easy to Google, too.

There is not much that is more annoying than an author assuming the reader knows the acronyms that they want to use.

This particular case isn't as bad as others, but especially when getting into any sort of technical conversation it's wildly frustrating to see multiple acronyms used with no indication of what they stand for. Then you go to look it up and there's like 29 results that fit the acronym, half of them being plausible.

I was always taught to use the full word/name/whatever the first time it occurs in writing and immediately provide the acronym in brackets (I've also seen vice-versa, which is fine), then feel free to acronym-soup the rest of the text. I sorely miss when that was the rule, now that it seems like it is the exception.

I have a public collection on GitHub of "technical" acronyms with their definition for this reason: https://github.com/d-edge/foss-acronyms

This is a difficult problem in many SaaS verticals, I call it the “Oooh problem” because your target audience on social media is always saying “Oooh” to every new product and feature they come across and it’s one of the reasons that software gets so bloated, full of checkbox features.

As an entrepreneur it takes an enormous amount of patience and discipline to not get sucked into building for Oooh People.