DressRush Pitch Deck
investors.dressrush.com
DressRush Pitch Deck
1–10 of 95 posts
Re: DressRush Pitch Deck
#2Gorgeous. It looks like the bulk of the functionality here is made possible by jQuery Waypoints (http://imakewebthings.github.com/jquery-waypoints/). The custom script that contains the bulk of the in-page logic is pretty basic. I'll definitely have to check out this plugin at some point in the future.
Re: DressRush Pitch Deck
#3If I had this level of design skill, I'd be tempted to write a pitch deck like this for the SEO benefits alone. This is the best job I've seen of a startup creating something which pushes the buttons of a link-rich audience in recent memory. It is orders of magnitude easier to get links out of the techy crowd than it is to get them from brides, ushers, or the bridal-industrial complex (where virtually all coverage is pay-to-play).
(DressRush also benefits from the inevitable knockoffs since, if they get mentioned, it will likely be in the same breath as "The concept was, of course, stolen directly from DressRush's ridiculously beautiful pitch deck.)
Re: DressRush Pitch Deck
#4The design looks impressive, but at the cost of usability. When I reached the Team slide, I could see the first two people, but I'd have to scroll down to see the next two. But, I can't scroll the way I normally do, because hitting the down key scrolls right past the other people to the next slide. So, I had to manually grab the scrollbar and drag it down to see the rest of the "team" slide, then hit the down key again to see more of the presentation. I ended up giving up on the magic arrow keys and just manually scrolling through the pages of the presentation.
Re: DressRush Pitch Deck
#531% conversion rate? That seems very high to me -- is this just in the bridal niche?
Also, the LTV is 5-7x the CCA, which it says is 0.55, so that means the LTV is about $3 ? That seems very low given their market. I wonder if they are counting "converted" as something other than "sold a product."
Re: DressRush Pitch Deck
#6Gorgeous. It looks like the bulk of the functionality here is made possible by jQuery Waypoints ( http://imakewebthings.github.com/jquery-waypoints/ ). The custom script that contains the bulk of the in-page logic is pretty basic. I'll definitely have to check out this plugin at some point in the future.
The script is http://investors.dressrush.com/js/script.js. Would make a nice micro-library/framework.
Re: DressRush Pitch Deck
#7The "Market" slide makes a very effective point.
On the "Problems / Solutions" slide: "save ... up to 100% off retail" says absolutely nothing, except perhaps that the author doesn't know how percents work. "save ... up to 100%" means "save somewhere between nothing and everything".
On the graph in the "Customer Acquisition" slide, the "reduce customer acquisition cost through SEO" point implies a lower cost to acquire a customer, not a higher long-term value per customer.
The "Traction" slide provides four useful figures, attached to giant meaningless arrows made of up-and-to-the-rightium.
This pitch still sits on a webpage, so why don't the logos on the "Press Coverage" slide link to the actual coverage?
Re: DressRush Pitch Deck
#8If I had this level of design skill, I'd be tempted to write a pitch deck like this for the SEO benefits alone. This is the best job I've seen of a startup creating something which pushes the buttons of a link-rich audience in recent memory. It is orders of magnitude easier to get links out of the techy crowd than it is to get them from brides, ushers, or the bridal-industrial complex (where virtually all coverage is…
They could improve SEO with HTML5 history. There's no direct link to each page right now.
Re: DressRush Pitch Deck
#9If I had this level of design skill, I'd be tempted to write a pitch deck like this for the SEO benefits alone. This is the best job I've seen of a startup creating something which pushes the buttons of a link-rich audience in recent memory. It is orders of magnitude easier to get links out of the techy crowd than it is to get them from brides, ushers, or the bridal-industrial complex (where virtually all coverage is…
They could improve SEO with HTML5 history. There's no direct link to each page right now.
The links show that each page has anchors, though as you pointed out, following the Javascript versions of those links doesn't actually change the current page location, making it difficult to copy those links other than via the context menu on the links. And the anchors themselves don't quite lead to the right place; the link for slide 5 took me to part-way through slide 4.
Re: DressRush Pitch Deck
#10The "Market" slide makes a very effective point. On the "Problems / Solutions" slide: "save ... up to 100% off retail" says absolutely nothing, except perhaps that the author doesn't know how percents work. "save ... up to 100%" means "save somewhere between nothing and everything". On the graph in the "Customer Acquisition" slide, the "reduce customer acquisition cost through SEO" point implies a lower cost to acqui…
My biggest problem with it was at the bottom of the fourth slide. The problem that they're solving is apparently that brides can't afford their perfect wedding, but their picture has Vera Wang dresses at $1500.
Nice looking deck though :)