The BBC asks if daily deal sites have had their day?
1–10 of 26 posts
Re: The BBC asks if daily deal sites have had their day?
#2I signed up to GroupOn (UK) earlier this year
I unsubscribed from their emails after a month as all the offers just seemed to be either
a) Cosmetic treatments b) Health checks from private clinics
I'm a 24 year old male, why do I give a shit about any of those things? GroupOn needs to target their offers more
Re: The BBC asks if daily deal sites have had their day?
#3I signed up to GroupOn (UK) earlier this year I unsubscribed from their emails after a month as all the offers just seemed to be either a) Cosmetic treatments b) Health checks from private clinics I'm a 24 year old male, why do I give a shit about any of those things? GroupOn needs to target their offers more
Re: The BBC asks if daily deal sites have had their day?
#4I signed up to GroupOn (UK) earlier this year I unsubscribed from their emails after a month as all the offers just seemed to be either a) Cosmetic treatments b) Health checks from private clinics I'm a 24 year old male, why do I give a shit about any of those things? GroupOn needs to target their offers more
Groupon and their clones are basically the equivalent of coupons on the back of a supermarket receipt.
Nothing new here.... but it has been very profitable.
Re: The BBC asks if daily deal sites have had their day?
#5From TFA: 'a [GroupOn] spokesperson said it was "difficult to give an accurate figure" for how many businesses are repeat users of the site.'
Really? I would have thought it would be pretty easy to run a query on their accounts and find out a nearly exact number.
Re: The BBC asks if daily deal sites have had their day?
#6From TFA: 'a [GroupOn] spokesperson said it was "difficult to give an accurate figure" for how many businesses are repeat users of the site.' Really? I would have thought it would be pretty easy to run a query on their accounts and find out a nearly exact number.
I think it's one of these situations where it's not difficult to calculate, but it's difficult for them to release the figure. I suspect it would clearly indicate the malcontent of small businesses. "0.5% are repeat users" doesn't really bode well for you if your company is looking at an IPO.
Re: The BBC asks if daily deal sites have had their day?
#7I signed up to GroupOn (UK) earlier this year I unsubscribed from their emails after a month as all the offers just seemed to be either a) Cosmetic treatments b) Health checks from private clinics I'm a 24 year old male, why do I give a shit about any of those things? GroupOn needs to target their offers more
Groupon and their clones are basically the equivalent of coupons on the back of a supermarket receipt. Nothing new here.... but it has been very profitable.
...for Groupon! Not so much the retailers though.
Re: The BBC asks if daily deal sites have had their day?
#8I think a lot of people misunderstand what Groupon offers a business. Basically it's advertising, but in a way that makes it affordable for small businesses. The company offering their deal, is putting their name out there, and only has to pay for it when someone walks through the door an makes a purchase.
Tradition advertising means paying for your brand to be seen. Magazines, newspapers, ect can target markets, but not to a very large extent. Google, Facebook, ect can target their market better, and businesses only pay when someone clicks (ie shows a bit of interest in the company). This is why they are stealing traditional advertising revenue. Groupon took this one step further, and made it so that businesses only pay when a customer walks through the door. This opened up advertising to much smaller businesses, Mom and Pop shops, since there is no upfront cost.
You'd think that Groupon would be trying to target their deals better. Have a "select your interests" when you sign up. Yipit is doing this, and it's a pretty cool take on it. That type of service adds a lot more value then a generic daily deal.
Re: The BBC asks if daily deal sites have had their day?
#9I think a lot of people misunderstand what Groupon offers a business. Basically it's advertising, but in a way that makes it affordable for small businesses. The company offering their deal, is putting their name out there, and only has to pay for it when someone walks through the door an makes a purchase. Tradition advertising means paying for your brand to be seen. Magazines, newspapers, ect can target markets, but…
It would have been advertising if it had a longlasting effect.
Consider that once you do a groupon for a 20% very hard to get that customer again for the full price of the product. So what do you get from the supposed advertisement? A single customer that may or may not give you his business again.
That's not advertising. That's what's crassly known as 'opening your legs'.
Re: The BBC asks if daily deal sites have had their day?
#10I think a lot of people misunderstand what Groupon offers a business. Basically it's advertising, but in a way that makes it affordable for small businesses. The company offering their deal, is putting their name out there, and only has to pay for it when someone walks through the door an makes a purchase. Tradition advertising means paying for your brand to be seen. Magazines, newspapers, ect can target markets, but…
It would have been advertising if it had a longlasting effect. Consider that once you do a groupon for a 20% very hard to get that customer again for the full price of the product. So what do you get from the supposed advertisement? A single customer that may or may not give you his business again. That's not advertising. That's what's crassly known as 'opening your legs'.
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