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Why Are American Potato Chips So Boring?

eater.com

1–5 of 5 posts

Re: Why Are American Potato Chips So Boring?

#3
Like many things in the america, the mass-produced stuff isn't always great. But https://www.utzsnacks.com/pages/hawaiianbrandsnacks_home (huh, didn't realize they're owned by utz now) beats any chip I've had in terms of crispyness, flavor, and the flavor options (not that potato chips need a flavoring, and in fact those flavorings are mostly covering up inferior potatos) include mango habanero, BBQ (a verrrrry common US flavor), and my personal favorite, "sweet maui onion"

Re: Why Are American Potato Chips So Boring?

#4
Is it the chips themselves or the tastes of the people eating them? Maybe most consumers don't want exotic or oddly-flavored chips. I spent some time as a child in Canada and remember there being roast chicken and hamburger flavored chips. They didn't last long.

Re: Why Are American Potato Chips So Boring?

#5

Is it the chips themselves or the tastes of the people eating them? Maybe most consumers don't want exotic or oddly-flavored chips. I spent some time as a child in Canada and remember there being roast chicken and hamburger flavored chips. They didn't last long.

The focus groups target people who are already heavy potato-chip consumers. The article alleges that demographic is variety-averse.