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When the minimum final cost is 50% more than the list price, I suppose deception is the best way to drive signups.
Ironically, I may have been more likely to complete my purchase had I seen true numbers from the start. The initial fee had me thinking it was remarkably affordable.
I agree with your sentiment - if the app shared the service fee prior to the final step of the booking flow, I may have still reserved the car. Even at a total of $100.80, the price was still less than other nearby options.
Last week I went through the tedium of providing all of the requisite information when trying to book a 2014 Toyota Prius for 1 day @ $50.40 through Turo. On the final step of the reservation flow, Turo revealed an additional $50.40 service fee. Seeing the total price double didn't sit well. I promptly exited the reservation flow and deleted my account. I agree with your sentiment - if the app shared the service fee…
Last week I went through the tedium of providing all of the requisite information when trying to book a 2014 Toyota Prius for 1 day @ $50.40 through Turo. On the final step of the reservation flow, Turo revealed an additional $50.40 service fee. Seeing the total price double didn't sit well. I promptly exited the reservation flow and deleted my account. I agree with your sentiment - if the app shared the service fee…
My trick with their system is to just look at every car, click through to the final receipt screen and then go back to find the cheapest one. It's a bit tedious and deceptive to the customer to present variable fee at the last part of the checkout process. Probably the worst modern "dark pattern" that I hope regulators take a look at.
Earlier quoted context omitted.
My trick with their system is to just look at every car, click through to the final receipt screen and then go back to find the cheapest one. It's a bit tedious and deceptive to the customer to present variable fee at the last part of the checkout process. Probably the worst modern "dark pattern" that I hope regulators take a look at.
I share your sentiment, but I'm not sure there are any legislators I trust to understand or regulate dark patterns effectively.
Earlier quoted context omitted.
My trick with their system is to just look at every car, click through to the final receipt screen and then go back to find the cheapest one. It's a bit tedious and deceptive to the customer to present variable fee at the last part of the checkout process. Probably the worst modern "dark pattern" that I hope regulators take a look at.
I share your sentiment, but I'm not sure there are any legislators I trust to understand or regulate dark patterns effectively.
In my area you can "find" multiple Chrysler 300Cs for rent for $600/day. I say "find" because many of them are unavailable for days or even weeks on end as being rented.
Good scam if you're, say, a dealer. Have one of your customers "rent" your car through Turo at an inflated rate. Bonus: you don't even have to let them have your car. They're just paying you and saying they rented it.
Earlier quoted context omitted.
My trick with their system is to just look at every car, click through to the final receipt screen and then go back to find the cheapest one. It's a bit tedious and deceptive to the customer to present variable fee at the last part of the checkout process. Probably the worst modern "dark pattern" that I hope regulators take a look at.
I share your sentiment, but I'm not sure there are any legislators I trust to understand or regulate dark patterns effectively.
Last week I went through the tedium of providing all of the requisite information when trying to book a 2014 Toyota Prius for 1 day @ $50.40 through Turo. On the final step of the reservation flow, Turo revealed an additional $50.40 service fee. Seeing the total price double didn't sit well. I promptly exited the reservation flow and deleted my account. I agree with your sentiment - if the app shared the service fee…
Last week I went through the tedium of providing all of the requisite information when trying to book a 2014 Toyota Prius for 1 day @ $50.40 through Turo. On the final step of the reservation flow, Turo revealed an additional $50.40 service fee. Seeing the total price double didn't sit well. I promptly exited the reservation flow and deleted my account. I agree with your sentiment - if the app shared the service fee…
What was the fee putatively for? Was it a cleaning fee that would have been less per day on a longer rental? It doesn't seem right to call something a "service fee" if it doubles the total purchase price.