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Visa's marketing opt-out has been down for over a week. Is this a legal issue?

marketingreportoptout.visa.com

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Re: Visa's marketing opt-out has been down for over a week. Is this a legal issue?

#2
A description of what you are supposed to be able to opt-out from on Visa cards is here:

"In some countries, Visa enhances card transaction data and uses it to generate anonymised and aggregated consumer spending and marketing reports and other data products that enable companies to improve their marketing efforts. These solutions help companies identify consumers that they can target."

https://www.visa.co.uk/legal/privacy-policy-opt-out.html

Re: Visa's marketing opt-out has been down for over a week. Is this a legal issue?

#3
The credit card companies make so much money that reimbursing fraudulent transactions is almost a rounding error -- which is why they aren't in a rush to spend the money to implement chip and PIN security. Given this attitude I'm guessing someone already ran the cost/benefit analysis of pivoting engineering teams to fix the opt-out website versus just paying a fine -- and that paying lawyers to contest any fine they might ever get came out on the winning side of the ledger.

Re: Visa's marketing opt-out has been down for over a week. Is this a legal issue?

#5
post #3

The credit card companies make so much money that reimbursing fraudulent transactions is almost a rounding error -- which is why they aren't in a rush to spend the money to implement chip and PIN security. Given this attitude I'm guessing someone already ran the cost/benefit analysis of pivoting engineering teams to fix the opt-out website versus just paying a fine -- and that paying lawyers to contest any fine they…

You say that as if it would be a CapEx-laden technological hurdle for Visa, MasterCard, etc. to implement chip-and-pin.

But these same companies are already issuing 100% chip-and-pin (plus tap) cards in every market other than the US.

If you want to blame anyone, blame the vendors of US ATMs and POS systems. Without their support, and a willingness to push through a deprecation/replacement of older hardware, chip-and-pin cards are pointless, because nothing reads them. (I would know, as a Canadian with a chip—and-pin card who frequently visits the US.)

Re: Visa's marketing opt-out has been down for over a week. Is this a legal issue?

#6

Nah cos big corps just do what they want with no penalties unless they piss off enough people that the politicans feel like they need to make a point.. ...we're well into gangster capitalism now

or enough people or someone "influential" start to complain on social media and it gets enough traction.

Re: Visa's marketing opt-out has been down for over a week. Is this a legal issue?

#9
post #5
post #3

The credit card companies make so much money that reimbursing fraudulent transactions is almost a rounding error -- which is why they aren't in a rush to spend the money to implement chip and PIN security. Given this attitude I'm guessing someone already ran the cost/benefit analysis of pivoting engineering teams to fix the opt-out website versus just paying a fine -- and that paying lawyers to contest any fine they…

You say that as if it would be a CapEx-laden technological hurdle for Visa, MasterCard, etc. to implement chip-and-pin. But these same companies are already issuing 100% chip-and-pin (plus tap) cards in every market other than the US. If you want to blame anyone, blame the vendors of US ATMs and POS systems. Without their support, and a willingness to push through a deprecation/replacement of older hardware, chip-and…

This must be regional because I have been using a chip-and-pin card for the last 5 years and I cannot for the life of me remember the last time I had to physically swipe the card. Tap support is definitely still spotty but that is something that is more of a convenience than a security issue
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