Netflix CFO has no plans for advertising but 'never say never'
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Re: Netflix CFO has no plans for advertising but 'never say never'
#2That doesn't sound like a CFO decision.
Re: Netflix CFO has no plans for advertising but 'never say never'
#3> "It's hard for us to ignore that others are doing it, but for now it doesn't make sense for us"
And that's completely reasonable.
Re: Netflix CFO has no plans for advertising but 'never say never'
#4Is this a submarine PR to test the waters?
If they put ads on netflix, what's the point of not pirating the torrent even if I pay netflix because I hate ads? Maybe they can try it for netflix originals and in exchange of free instead of paid subscription, would be a nice experiment to try and compete with TV that way going free/ads
Re: Netflix CFO has no plans for advertising but 'never say never'
#5 "it's not something in our plan right now." Which means it's coming.
Given the large amount of money Netflix has had to borrow to grow their library they will need to hike their monthly fees . Given this, they will also have to do something about the growing discontent with high fees. Which means, they will start to do what all other services are doing. They will split the service into two tiers, advertising vs no advertising. I have no doubt they are thinking about it and are planning on how to do it. They will frame the advertising tier as a way to help their subscribers. It will probably happen with the next price hike.
They should just start talking about it so people get used to the idea. Business is business. If you can't pay your bills then you can't continue to exist. Hiking fees are just part of what you need to do as an on going business.
Re: Netflix CFO has no plans for advertising but 'never say never'
#6My Pi-hole says never.
Re: Netflix CFO has no plans for advertising but 'never say never'
#7My Pi-hole says never.
Your Pi-hole only does DNS blocking. They can just send it alongside the video like YouTube (which can be bypassed but in a different way).
Re: Netflix CFO has no plans for advertising but 'never say never'
#8Why not! Hulu has been pretty good so far with having 2 plans:
- 1 cheap, with ads
- 1 more premium, no ads
It lets everyone vote with their wallet.
Re: Netflix CFO has no plans for advertising but 'never say never'
#9Ads negatively affect how viewers reflect on their watch experience, and as long as you have potential customers out there who've never tried Netflix before, you want to make sure they get the best experience.
Netflix is smart to put off the day as long as possible, but it's definitely a matter of time. I have to imagine the pull of ads is huge.
Re: Netflix CFO has no plans for advertising but 'never say never'
#10That doesn't sound like a CFO decision.
My thoughts exactly, that's not what a CFO does. They'll add the numbers up at the end of the quarter, but they don't make the decisions on how money is spent or earned.