The second Seinfeld and Gates Microsoft ad

#1

Post by halo » Fri, Sep 12, 2008, 3:41 AM UTC

The second Seinfeld and Gates Microsoft ad
youtube.com

Re: The second Seinfeld and Gates Microsoft ad

#2

Post by dangrover » Fri, Sep 12, 2008, 3:51 AM UTC

Much better than the first.

Re: The second Seinfeld and Gates Microsoft ad

#3

Post by zacharye » Fri, Sep 12, 2008, 3:57 AM UTC

dangrover wrote: post #2

Much better than the first.

Agreed, though it still does little to convey any sort of useful message. I thought this campaign would be targeting Vista as opposed to brand awareness but apparently that's not the case.

Re: The second Seinfeld and Gates Microsoft ad

#4

Post by noodle » Fri, Sep 12, 2008, 4:02 AM UTC

funnier than the first. still not that funny, though.

Re: The second Seinfeld and Gates Microsoft ad

#5

Post by netcan » Fri, Sep 12, 2008, 4:04 AM UTC

It's playing up to the mac ads.

Re: The second Seinfeld and Gates Microsoft ad

#6

Post by ojbyrne » Fri, Sep 12, 2008, 4:06 AM UTC

zacharye wrote: post #3

dangrover wrote: post #2

Much better than the first.

Agreed, though it still does little to convey any sort of useful message. I thought this campaign would be targeting Vista as opposed to brand awareness but apparently that's not the case.

I think its pretty clear where this is going. "Windows... for real people."

Re: The second Seinfeld and Gates Microsoft ad

#7

Post by tjr » Fri, Sep 12, 2008, 4:15 AM UTC

ojbyrne wrote: post #6

zacharye wrote: post #3

Earlier quoted context omitted.

Agreed, though it still does little to convey any sort of useful message. I thought this campaign would be targeting Vista as opposed to brand awareness but apparently that's not the case.

I think its pretty clear where this is going. "Windows... for real people."

I dunno... so far the ads have made me want churros and gourmet mustard more than Windows.

Re: The second Seinfeld and Gates Microsoft ad

#8

Post by iamdave » Fri, Sep 12, 2008, 4:26 AM UTC

How did they get in that house? I mean if they're going to tell a story, I'd love some continuity.

Re: The second Seinfeld and Gates Microsoft ad

#9

Post by froo » Fri, Sep 12, 2008, 4:39 AM UTC

I can see where they're going with this, they're getting buzz about the ads by starting off with something "bad" and then gradually making it "better" - perhaps a nod to Vista?

Anyway, the 4 odd minutes was worth it to see Gates do the robot.

Re: The second Seinfeld and Gates Microsoft ad

#10

Post by aneesh » Fri, Sep 12, 2008, 4:44 AM UTC

zacharye wrote: post #3

dangrover wrote: post #2

Much better than the first.

Agreed, though it still does little to convey any sort of useful message. I thought this campaign would be targeting Vista as opposed to brand awareness but apparently that's not the case.

Microsoft has much bigger problems than Vista. Their stronghold on the OS market is strong enough that they can probably stand 1 bad release. Only if Windows 7 screws up will they have real problems in terms of market share & bottom line.

The bigger problem for Microsoft is that they're just not cool anymore. Not for prospective customers, not for prospective employees, and not for prospective partners. That's why I think brand awareness is what they're going after with all this.