is it focusing on funnel? involved with product? helping sales?
Ask HN: In your organization, what does the growth department do?
1–10 of 11 posts
Re: Ask HN: In your organization, what does the growth department do?
#2We don't have that.
Re: Ask HN: In your organization, what does the growth department do?
#3A/B testing, basically.
Re: Ask HN: In your organization, what does the growth department do?
#4We don't have that.
Ditto, there's no growth department. There is sales to get new business and there is product teams to ensure the product fits the market right.
Re: Ask HN: In your organization, what does the growth department do?
#5Top-of-funnel improvements -- a/b testing site changes to increase sign-ups, brand awareness/loyalty, etc.
Re: Ask HN: In your organization, what does the growth department do?
#6it's their job to figure it out ;)
Re: Ask HN: In your organization, what does the growth department do?
#7Re: Ask HN: In your organization, what does the growth department do?
#8I've seen this kind of position in a lot of startups/tech companies ("Growth Manager", whatever that means). To me, it sounds like a product marketing position.
Re: Ask HN: In your organization, what does the growth department do?
#9I think it's a catch all term for something result driven. They manage bugs, products, do sales and marketing, remove legal obstacles, UI/UX, events, PR. Often just identifying what's preventing further growth and calling for company resources into that direction.
Much of the sales on an app isn't marketing/sales at all - look at something like Fortnite. Part of it is community and UX, but the end goal is more money.
Re: Ask HN: In your organization, what does the growth department do?
#10Everything from trying to reduce drop-off during initial sign-up, to increasing likelihood of converting from a trial user to a paying customer, all the way to creating in-app cross-sells to recommend our customers try other products we built.
Almost everything we build is initially an experiment, and we have analysts run the statistics against a control group to see if it worked before productionising.