The Economics of Pinball (2009)

This article is very misleading. Pinball has gone through many eras, and it is true that Addams Family in 1992 was the high water mark, but there's an equivalent peak in late 70s for the EM (Electromechanical, think gas-station price cylinders scoreboard). The article mostly talks about the SS era (Solid State, think 7-segment display scoreboard) which dipped a bit from the late 70s but ended in the late 80s early 90s. Addams Family itself is roughly a dividing line to the DMD era (Dot-Matrix Display), which many players consider the golden era of pinball where game design also became more precise and more "flow" was added to the game as well as more sophisticated modes and rules. Williams created many of the most beloved games during this period through steadily declining sales which did hit a wall and they tried to generate new excitement with their "Pinball 2000" form factor where there was a screen inset under the glass instead of a DMD. They only released a couple of these games and they basically killed the company they were so bad. However after that, Stern remained, and the 2000s were kind of a wilderness era where they sort of picked up the torch of the DMD era, and developed their own modern style. Sales were not high during this time, but they were surviving. This was the state of the world in 2009 when the article was written, so it's understandable they didn't know what was coming. In the early 2010s there started a resurgence of pinball both with hobbyists and competitive play. Stern found a new stride with a series of games with deeper rules and more strategic play with layers of much more complexity and stacking of multipliers such that top players can achieve scores that would take hours or even days of grinding (eg. https://www.youtube.com/watch?v=WdIArp3BW2g). Over the last 5-6 years they've switched to full video displays, and a culmination of deeper rules and more creative and dense playfield layouts being created by luminary new designers such as Keith Elwin (the Michael Jordan of competitive pinball). I'm not sure if sales have reached Addams Family level yet as I don't think Stern publishes units sold, but I'm sure they are within spitting distance. Additionally several new companies (Jersey Jack, Spooky, Pinball Brothers, etc) have emerged designing and manufacturing new machines, none of them the market power of Stern, but they are bringing a lot of interesting new ideas and super fun games in their own right.

There's never been a better time for pinball.

Popularity has exploded the last what, 3-5 years? Prices on Pinside are kind of insane as of lately. How much can be attributed to deeper rulesets (plus the beautiful LCD screens and LEDs) vs the uptick in the barcades where pinball co-exists with the 16-bit gaming, providing more exposure?

Stern has been able to do what Gottleib could never do-- make a good table using 3P IP (Haunted House was neat). Do they have any first party IP tables, or only licensed? Williams had tons of great tables (obvious ones like Medieval Madness, High Speed/2, Monster Bash, Hurricane series as a modern throwback) that were of their own creation, but could also do good knockoffs (No Good Gophers, Attack from Mars) and 3P IP (Creature, TNG).

Software only tables do have all types of neat features that can't be matched mechanically-- namely the variety of "mini game" type tables that Zen has used on their own tables. I think the Stern AC/DC sub-table + Banzai Run or Safe Cracker novelty dynamic, cranked up to 11. It is so much easier to do without physical constraints. Physics are so much better vs even 5 years ago, but Virtual Pinball X still doesn't match the real world physics of balls hopping when you hit certain targets, or even the same clinks and thuds. It is light years simpler to run & cheaper than a real table, though.

I never get the different edition value props besides market segmentation. Obviously the Pro/Premium/LE may have different shaker motors, speakers, buttons, but some of the price difference seems excessive. Even more so with Jersey Jack-- especially on the 2nd hand market. Do red rails and legs and a topper make the playing experience worth that much more, or will it be that much more valuable in the future? (Is it like the collectible market, where things made specifically to be collected like modern Star Wars figures, won't ever be as valuable as the originals? Or is it just a bubble where prices revert in another 5 years?) If games like Circus Voltaire have consistent issues with the main feature, how will the home versions with multiples hold up over x,xxx plays?

This whole thing sounds like a case of chasing the wrong market killed it.

When I walk up to a pinball machine and put a buck in (or thereabout at my local pinball place) and the game is over in 15 seconds because I suck, I don't put another buck in. So the minimum skill level is too high to attract new players.

I'm pretty sure that they can make pinball incrementally more difficult simply by raising/lowering bumpers in critical places, but I only vaguely remember seeing that at some point in the past.