Chinese live streamer does $2bn of sales in one day
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Chinese live streamer does $2bn of sales in one day
1–10 of 22 posts
Re: Chinese live streamer does $2bn of sales in one day
#2Crazy numbers. Is there something comparable in terms of show format in the US/Europe? Or is this something to swap over from China and which Amazon will pick up on in the next months/years?
Re: Chinese live streamer does $2bn of sales in one day
#3Crazy numbers. Is there something comparable in terms of show format in the US/Europe? Or is this something to swap over from China and which Amazon will pick up on in the next months/years?
A similar format has been running on cable television in the US for years as the Home Shopping Network or QVC.
Re: Chinese live streamer does $2bn of sales in one day
#4Crazy numbers. Is there something comparable in terms of show format in the US/Europe? Or is this something to swap over from China and which Amazon will pick up on in the next months/years?
Amazon is getting in on this too.
Re: Chinese live streamer does $2bn of sales in one day
#5Crazy numbers. Is there something comparable in terms of show format in the US/Europe? Or is this something to swap over from China and which Amazon will pick up on in the next months/years?
A similar format has been running on cable television in the US for years as the Home Shopping Network or QVC.
Sounds like a mix of Amazon prime day (first day of Alibaba Group Holding Ltd.’s annual shopping festival) with a QVC/Pop Idol/Superbowl Commercial/24 hour stream
Re: Chinese live streamer does $2bn of sales in one day
#6The amounts of life ecommerce sales are staggering
Re: Chinese live streamer does $2bn of sales in one day
#7Crazy numbers. Is there something comparable in terms of show format in the US/Europe? Or is this something to swap over from China and which Amazon will pick up on in the next months/years?
Amazon is getting in on this too. https://www.amazon.com/live
Did this just start? I see 3 people watching
Re: Chinese live streamer does $2bn of sales in one day
#8Earlier quoted context omitted.
A similar format has been running on cable television in the US for years as the Home Shopping Network or QVC.
Sounds like a mix of Amazon prime day (first day of Alibaba Group Holding Ltd.’s annual shopping festival) with a QVC/Pop Idol/Superbowl Commercial/24 hour stream
Exactly my thought.
This in combination with a Twitch/YouTube influencer!?
Re: Chinese live streamer does $2bn of sales in one day
#9Crazy numbers. Is there something comparable in terms of show format in the US/Europe? Or is this something to swap over from China and which Amazon will pick up on in the next months/years?
Yes, live TV shopping channels had been a Long term stable in many (all?) EU countries and beyond.
Moving from live TV to streaming allowed a bit more flexibility in being able to try it things and sales people in parallel.
But this isn't the main point of why is so successful in China.
The main point is potential reach, China has a population of 1411 million the US one of 333 million, and the EU is split in many countries and languages.
Another factor is that at least in Germany most younger people grew up with live tele shopping being a thing, a thing which they are good it's a skam they should not bother watching.
This had the effect that most of it still targets older generations.
Re: Chinese live streamer does $2bn of sales in one day
#10Crazy numbers. Is there something comparable in terms of show format in the US/Europe? Or is this something to swap over from China and which Amazon will pick up on in the next months/years?
Yes, live TV shopping channels had been a Long term stable in many (all?) EU countries and beyond. Moving from live TV to streaming allowed a bit more flexibility in being able to try it things and sales people in parallel. But this isn't the main point of why is so successful in China. The main point is potential reach, China has a population of 1411 million the US one of 333 million, and the EU is split in many cou…
What I failed to say with the last points is that in China a lot of people didn't grow up with a "live shopping is a skam" and "live shopping is for old people only" mentally.