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B.J. Novak's Face Is on Products Worldwide. He's Not Sure Why.

nytimes.com

1–3 of 3 posts

Re: B.J. Novak's Face Is on Products Worldwide. He's Not Sure Why.

#3
Someone put his image into the public domain

People can trademark their faces. That would only help if lots of things are in place, though. (Product manufactured in a country that respects US trademarks, product manufactured by a company that respects the trademark, money to enforce the trademark, etc.)