The Law of Shitty Clickthroughs (2012)
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The Law of Shitty Clickthroughs (2012)
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Re: The Law of Shitty Clickthroughs (2012)
#2> Similarly, this law provides a litmus test as to the difference between advertising and information. When you are marketing with useful information, then CTRs stay high. Advertising that’s just novelty and noise wrapped in a new marketing channel has a limited shelf life.
As a not-a-marketing/ad-person, if more ads contained useful information and less emotional pandering to whatever/whoever they think I am, I'd be more likely to look at and click on them. That, and not actively surveilling me...
Re: The Law of Shitty Clickthroughs (2012)
#3Marketers are now busy ruining web search with blog spam and podcasts with sponsored content.
Re: The Law of Shitty Clickthroughs (2012)
#4Marketers are now busy ruining web search with blog spam and podcasts with sponsored content.
As well as endless newsletter signups in a century where nobody checks their email.
Re: The Law of Shitty Clickthroughs (2012)
#5> Similarly, this law provides a litmus test as to the difference between advertising and information. When you are marketing with useful information, then CTRs stay high. Advertising that’s just novelty and noise wrapped in a new marketing channel has a limited shelf life. As a not-a-marketing/ad-person, if more ads contained useful information and less emotional pandering to whatever/whoever they think I am, I'd be…
This is also the same thinking for why so many random companies have blogs with marginally relevant keyword-specific content written by people with little domain expertise (e.g. contract content writers)
Re: The Law of Shitty Clickthroughs (2012)
#6Marketers are now busy ruining web search with blog spam and podcasts with sponsored content.
As well as endless newsletter signups in a century where nobody checks their email.
Oh yeah forgot who ruined email, if that wasn't bad enough I can't even pickup the phone anymore because I get multiple scam calls per day.
Re: The Law of Shitty Clickthroughs (2012)
#7> Similarly, this law provides a litmus test as to the difference between advertising and information. When you are marketing with useful information, then CTRs stay high. Advertising that’s just novelty and noise wrapped in a new marketing channel has a limited shelf life. As a not-a-marketing/ad-person, if more ads contained useful information and less emotional pandering to whatever/whoever they think I am, I'd be…
Is it not common knowledge that clickthrough rates for online ads are execrable? I recall a discussion here a bit ago about ad tracking and it seemed like a lot of commenters thought that knowing how well an ad worked was as easy as taking the tracking ID of the click that brought the buyer to the seller's site and looking up which ad it was and where it ran.
But clickthrough rates are so bad that they are effectively useless for even for so-called useful ads that nobody with any sophistication cares about that metric. Pretty much the only thing that adtech talks about is CPI now.
Re: The Law of Shitty Clickthroughs (2012)
#8> Similarly, this law provides a litmus test as to the difference between advertising and information. When you are marketing with useful information, then CTRs stay high. Advertising that’s just novelty and noise wrapped in a new marketing channel has a limited shelf life. As a not-a-marketing/ad-person, if more ads contained useful information and less emotional pandering to whatever/whoever they think I am, I'd be…
This is also the same thinking for why so many random companies have blogs with marginally relevant keyword-specific content written by people with little domain expertise (e.g. contract content writers)
This, and also terrible review articles, "top 10 best X" lists, and anything that can gain an SEO edge.
Re: The Law of Shitty Clickthroughs (2012)
#9> Similarly, this law provides a litmus test as to the difference between advertising and information. When you are marketing with useful information, then CTRs stay high. Advertising that’s just novelty and noise wrapped in a new marketing channel has a limited shelf life. As a not-a-marketing/ad-person, if more ads contained useful information and less emotional pandering to whatever/whoever they think I am, I'd be…
Unfortunately if they don't know anything about you - then they will not be able to deliver anything informative.
Re: The Law of Shitty Clickthroughs (2012)
#10> Similarly, this law provides a litmus test as to the difference between advertising and information. When you are marketing with useful information, then CTRs stay high. Advertising that’s just novelty and noise wrapped in a new marketing channel has a limited shelf life. As a not-a-marketing/ad-person, if more ads contained useful information and less emotional pandering to whatever/whoever they think I am, I'd be…
Unfortunately if they don't know anything about you - then they will not be able to deliver anything informative.
Uhh, I think they meant "informative about the product for sale", not "informative about the aspirations being targeted"