Paid influencers must label some posts as ads, German court rules
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Re: Paid influencers must label some posts as ads, German court rules
#2The headline in a domestic newspaper reads "There are some product placements that influencers do not need to label as ads"
https://www.zeit.de/digital/internet/2021-09/bundesgerichtsh...
:D
it's all about framing
Re: Paid influencers must label some posts as ads, German court rules
#3If you cannot see by yourself when an "influencer" is showing you an ad you are not the sharpest tool in the shed
Re: Paid influencers must label some posts as ads, German court rules
#4Tom Scott makes a good video on this subject: https://www.youtube.com/watch?v=L-x8DYTOv7w
Re: Paid influencers must label some posts as ads, German court rules
#5A bit unrelated, but if you want a overview of sponsorships in different media platforms across different countries (mostly Britain and US though), I suggest watching Tom Scott's excellent video: https://youtu.be/L-x8DYTOv7w.
(Note that the video is ~30 minutes long. It's unfortunately that complicated, even when only talking rules mainly in two countries.)
Re: Paid influencers must label some posts as ads, German court rules
#6If you cannot see by yourself when an "influencer" is showing you an ad you are not the sharpest tool in the shed
I follow some somewhat popular accounts who occasionally advocate for a product they enjoy even though they aren't being paid to. It would be nice to know for sure when the sentiment is legitimate or bought.
Re: Paid influencers must label some posts as ads, German court rules
#7If you cannot see by yourself when an "influencer" is showing you an ad you are not the sharpest tool in the shed
Yes, that's the problem they're trying to address. As George Carlin said "Think of how stupid the average person is, and realize half of them are stupider than that."
Re: Paid influencers must label some posts as ads, German court rules
#8If you cannot see by yourself when an "influencer" is showing you an ad you are not the sharpest tool in the shed
Many children can't.
Re: Paid influencers must label some posts as ads, German court rules
#9If you cannot see by yourself when an "influencer" is showing you an ad you are not the sharpest tool in the shed
I follow some somewhat popular accounts who occasionally advocate for a product they enjoy even though they aren't being paid to. It would be nice to know for sure when the sentiment is legitimate or bought.
Is it still a sentiment if it is bought?
Re: Paid influencers must label some posts as ads, German court rules
#10Why does YouTube or Instagram tolerate sponsored content?
They don't get a cut from a sponsored video or product placement, and their dominance in the advertising space means this is also cutting into their ad revenue.