Peloton's $3k treadmill now comes with surprise 'subscription fee'
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Peloton's $3k treadmill now comes with surprise 'subscription fee'
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Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'
#2Hardware changes slower than software. Some very influential software companies (e.g. Microsoft, Adobe) switched to a subscription model some time ago.
From a marketing perspective it seems to make sense. If your customers pay a lot of money to buy your product and don't hesitate to connect it to the internet, they are probably wealthy but not very intelligent. Ideal marks for a subscription service.
Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'
#3Since Peloton has sold subscriptions from day 1, this probably shouldn't be a surprise to anyone.
The worst part of this story is that the device killed a child and they're using that as the reason to collect monthly ransom. It sounds like a Sopranos episode: Make your monthly payments or we might hurt your kid.
Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'
#4Hardware changes slower than software. Some very influential software companies (e.g. Microsoft, Adobe) switched to a subscription model some time ago. From a marketing perspective it seems to make sense. If your customers pay a lot of money to buy your product and don't hesitate to connect it to the internet, they are probably wealthy but not very intelligent. Ideal marks for a subscription service.
What kind of weird ass psychoanalysis is this? People who pay money for products and connect them to the internet are stupid and have money?
Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'
#5Even if this was made possible by their T&C, it must suck as a customer. "Hey you know that feature you bought and have been using? 40$/mo or it doesn't work anymore =)"
I wonder if customer protection laws in the US can force them to revert their update.
Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'
#6Such a stupid move even from a pure business point of view. People who can fork out $3k for a treadmill (as well as have the space and time to use it) are people who are in a good position to defend themselves from this sort of bullshit
Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'
#7I mean the entire business model of the company seems to be to depart rich people from their money in obscene ways, so that move does not seem unexpected.
I generally do not understand the thought process of buying a tablet glued to a treadmill for three thousand dollars. That's like what, a decade of gym membership
Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'
#8Corporations love the steady revenue of the subscription model. Look at Blackrock buying up all the housing and renting it out.
The idea being that people won’t own anything except (maybe) their clothes.
Well, certainly a lot less trouble for the kids when you kick off.
Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'
#9I mean the entire business model of the company seems to be to depart rich people from their money in obscene ways, so that move does not seem unexpected. I generally do not understand the thought process of buying a tablet glued to a treadmill for three thousand dollars. That's like what, a decade of gym membership
I generally agree. But owners would argue that a $3k treadmill that's used consistently is a much better value than a $500 treadmill that's used only its first month of ownership.
I'd add their are things that are much more expensive people spend money on that are much less likely to result in happiness. Buying a fast-depreciating Mercedes or BMW for example.
Re: Peloton's $3k treadmill now comes with surprise 'subscription fee'
#10I mean the entire business model of the company seems to be to depart rich people from their money in obscene ways, so that move does not seem unexpected. I generally do not understand the thought process of buying a tablet glued to a treadmill for three thousand dollars. That's like what, a decade of gym membership
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