Amazon is blocking Google’s FLoC

We blocked FLoC at my company because we couldn’t see the benefit in allowing it. If, in the future, an obvious value shows itself, then we’ll re-evaluate. But at the moment there’s only a business and reputational cost to allowing Google to harvest our users’ data.

Re: Amazon is blocking Google’s FLoC

#5

Post by tyingq » Tue, Jun 15, 2021, 2:26 PM UTC

I know there is skepticism that the opt-out http header is useful. Mostly because the places deploying it wouldn't call the floc API anyway.

But, it is certainly useful to publicly see floc sentiment. As far as I know, Amazon hasn't said anything publicly about floc, but now we know they are aware and doing something about it.

I saw that GitHub and The Guardian also rolled out the header.

Waiting for a website tracking who all has opted out to pop up.

I think the header also has value as a "last resort" to catch any unintentional use of floc if your org doesn't want it.

Re: Amazon is blocking Google’s FLoC

#6

Post by dylan604 » Tue, Jun 15, 2021, 2:26 PM UTC

arkitaip wrote: post #2

Stupid Google spying on Amazon's customers when that's Amazon's job and gold mine.

Actually, it is. If I choose to browse Amazon's site, and they do first party tracking of what I'm doing on their site, then that's actually okay with me. How else are they going to offer me my browsing history, "Recommended by your browsing history", "Recommended by your previous purchases", etc. That goldmine is literally none of Google's business and all of Amazon's.

Re: Amazon is blocking Google’s FLoC

#7

Post by bayindirh » Tue, Jun 15, 2021, 2:26 PM UTC

ng55QPSK wrote: post #3

first world problems

I don't think so, and I'm actually happy that Amazon is blocking Google on this front.

Amazon is always protective its customer data though. Their e-mails don't have details or invoices either.

Re: Amazon is blocking Google’s FLoC

#8

Post by jude- » Tue, Jun 15, 2021, 2:26 PM UTC

[flagged]

Re: Amazon is blocking Google’s FLoC

#9

Post by gentleman11 » Tue, Jun 15, 2021, 2:27 PM UTC

If Firefox had larger market share, Chrome wouldn’t have been able to make this opt out for websites rather than opt in because it would have given them a bad public image. I don’t think it’s fair that some company gets to force every website maintainer (most aren’t extremely technical and just use Wordpress or something similar) on earth to muddle through documentation for their particular setups to 1) learn it exists and 2) turn it off if desired.

Re: Amazon is blocking Google’s FLoC

#10

Post by [deleted] » Tue, Jun 15, 2021, 2:29 PM UTC

dylan604 wrote: post #6

arkitaip wrote: post #2

Stupid Google spying on Amazon's customers when that's Amazon's job and gold mine.

Actually, it is. If I choose to browse Amazon's site, and they do first party tracking of what I'm doing on their site, then that's actually okay with me. How else are they going to offer me my browsing history, "Recommended by your browsing history", "Recommended by your previous purchases", etc. That goldmine is literally none of Google's business and all of Amazon's.

[deleted]